Top Skills

Founder

4x founder with 3 successful exits.

Strategic Coaching

Expert insights across product validation & development, positioning & marketing strategy, sales optimization, and operations.

Confidential Advisory

Provides judgment-free strategic support for sensitive issues.


About Vanessa

Bio

Every founder faces "The Struggle" – the messy middle between idea and exit. While this journey is universal, navigating it alone is rough!

We can't stop the waves, but we can learn to surf ~ Jon Kabat-Zinn

As a 4x founder with 3 exits and the creator of FounderWell, I specialize in building founder capacity to help you thrive as an confident innovator, leader, and human.

Let's connect if you're...
🧊 Feeling stuck? I'll help you break through blocks and reclaim your flow state
🌥️ Needing clarity? Get an expert outside perspective to cut through cloudy thinking
💥 Struggling with work-life? Create alignment between conflicting demands and needs

Specifically, founders come to me for...

THERAPEUTIC COACHING
🌊 Flow Coaching: Evidence-based protocols specifically redesigned for high-growth founders to reduce stress, improve focus, and optimize productivity

❤️‍🩹 Recovery Coaching: Customized support through difficult transitions, transforming challenges into post-traumatic growth opportunities

🛟 Confidential Advisory: Judgment-free strategic support for sensitive issues and complex decisions. Cofounder questions or conflict? Yep, we can chat about that too.

STRATEGIC COACHING
💡Comprehensive Business Support: Expert insights across product validation & development, positioning & marketing strategy, sales optimization (demos and trials), customer success, operations, and the critical transition from founder-led "everything" to building self-sustaining teams.

📈 Scale Velocity Formula™: Proven methodology that's helped 500+ B2B SaaS companies target the right customers, optimize marketing funnels, clarify messaging, and drive predictable revenue - especially if you are bootstrapping.

🛟 Confidential Advisory: Judgment-free strategic support for sensitive issues and complex decisions. Cofounder questions or conflict? Yep, we can chat about that too.

A bit about me...
⭐ 20+ years starting, scaling, and exiting companies
⭐ 10+ years mentoring B2B SaaS founders
⭐ Led successful turnarounds for high-growth eCommerce/CPG brands
⭐ Specialized in experience-driven service businesses

I look forward to connecting. And, if I can't help you, I am confident I can connect you to someone who can. Live Well. Scale Well. Exit Well!

Company

3Joannes Inc

Elevator Pitch

3Joannes Inc developed #WithYouToo, a digital platform designed to be the operating system for social safety in student communities. The trauma-informed app helps peers prepare, support each other, and respond effectively when something goes wrong, specifically following incidents of sexual harm. It aims to bridge the gap between institutional reporting and immediate peer-led care.

Location

Valencia, Spain

Team Size

Undisclosed

Company Stage

Growth

Funding Raised

None/Bootstrapped

Annual Revenue

Undisclosed

Skills

SkillStrengthExplanation
Founder
80
4x founder with 3 successful exits.
Strategic Coaching
75
Expert insights across product validation & development, positioning & marketing strategy, sales optimization, and operations.
Confidential Advisory
70
Provides judgment-free strategic support for sensitive issues.
Sales Optimization
70
Experience in optimizing sales processes, including demos and trials.
Business Support
70
Comprehensive business support for founders, focusing on building self-sustaining teams.
Product Development
70
Involved in product validation and development for various startups.
Founder Mentorship
70
10+ years mentoring B2B SaaS founders.
Marketing Strategy
70
Expertise in positioning and marketing strategy for B2B SaaS companies.
CPG
70
Experience in consumer packaged goods industry.
eCommerce
70
Led successful turnarounds for high-growth eCommerce brands.
Therapeutic Coaching
65
Provides therapeutic coaching to help founders reduce stress and improve focus.
Recovery Coaching
65
Offers customized support through difficult transitions.

Experiences

JOBStartups.com

Title

Strategic Advisor

Position Description

Providing strategic advice to startups on various operational challenges.

Accomplishment Notes

Helped startups navigate complex decisions and improve their business models.

JOBSaaS Academy

Title

Strategic Advisor

Position Description

Advising on best practices for SaaS companies, focusing on growth and sustainability.

Accomplishment Notes

Provided strategic insights that helped numerous SaaS companies optimize their operations and marketing strategies.

JOBVarious Startups

Title

Founder

Position Description

Started and scaled multiple startups, achieving three successful exits.

Accomplishment Notes

Gained extensive experience in navigating the startup ecosystem and mentoring other founders.

JOBFounder Mental Health Pledge

Title

Strategic Advisor

Position Description

Advising on mental health initiatives for founders and entrepreneurs.

Accomplishment Notes

Contributed to the development of programs aimed at improving mental wellness in the startup community.

JOBFounderWell

Title

Founder

Position Description

Founded a company focused on helping founders scale without stress and improve mental wellness.

Accomplishment Notes

Successfully bootstrapped the company and developed a unique approach to founder support.