Signals over noise
I help companies with AI and marketing.
MIT found that 95% of enterprise AI projects deliver no measurable ROI — almost always because of misaligned priorities and consultants selling roadmaps instead of solving real problems. I don't call myself an AI expert (the field moves too fast for anyone to honestly claim that). I work with you to figure out what AI actually means in your specific business — coaching leaders to think with AI, or building the right automations to free your team's time.
On marketing: years of cracking PMF for consumer-facing businesses across 20+ countries. Consumer psychology, real research, no bullshit.
Founder-to-founder. No account managers, no templated decks. I do this because I enjoy it.
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