Most beginners overthink SEO and never start. Here’s what actually works: Google — and AI tools like ChatGPT — reward people who answer real questions better than anyone else. Ask yourself: What is my customer typing at 11pm when they’re frustrated? Write that. Answer that. Repeat. After nearly a decade in digital marketing, three things I tell every client: 1. Own two or three topics and go deep — not wide. 2. Write like you talk. If you wouldn’t say it out loud, rewrite it. 3. Answer the question in the first paragraph. Don’t make people scroll. Be useful, be consistent, be real. The rest follows.