Jaap Konter

Expert in Recruitment Marketing Automation

Bio

Former Sales Manager at MrWork | Expert in Recruitment Marketing & Selling to HR

With a strong track record as Sales Manager at MrWork, I have deep expertise in the intersection of Recruitment Marketing, Marketing Automation, and B2B SaaS. I understand the intricacies of the Dutch HR & Recruitment landscape and how to navigate complex decision-making units within organizations.

I provide honest, no-nonsense advice on:
1. The Recruitment Tech Landscape: Trends and opportunities in automating the candidate journey.
2. Commercial Strategy: How to successfully sell SaaS solutions to HR and Recruitment departments (Consultative Selling).
3. Process Optimization: Converting marketing leads into signed contracts.

Book a call if you need:
- Market validation for new Recruitment Tech propositions.
- Insight into the buying behavior of HR Directors and Recruiters.
- Sparring on B2B sales strategies in the Netherlands.

Recent Answers

Direct Sales

What is the point of having multi-year contracts in SAAS if the customer does not pay upfront for the 2nd year?


Jaap Konter

Expert in Recruitment Marketing Automation

It solves the "CAC Payback" problem. Even without upfront payment, a 3-year contract is superior for 3 reasons: - The CAC Reality: In my previous role, our payback period was 14 months. A 1-year deal was a financial risk. A 3-year deal guaranteed profit. - Valuation: Investors value "Committed Revenue" (bookings) much higher than projected revenue. It secures funding and allows you to hire devs now. - No "Renewal Mode": It buys your Customer Success team time to actually implement and build value, instead of stressing about the renewal from month 6.

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