Sustainability strategist and startup mentor
I advise startups on product-market fit, how to fundraise and get customer traction +30 years of experience in FMCG multinational and +3 years startup coach and
Growth Hacking
Sustainability strategist and startup mentor
Uber won because it built what everyone wanted: 1. Riders: a taxi in one tap—no hailing, no long waits, clear pricing. 2, Drivers: flexible hours, fast onboarding, steady demand. Solve pain points on both demand and supply, and you create an instant hit.
New Business Development
Sustainability strategist and startup mentor
Become great at one of two cores: 1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
Job search
Sustainability strategist and startup mentor
Become great at one of two cores:1. Sales/marketing → fastest, transferable (customers + revenue) 2. Product development → build things people want. Spend 2–3 years mastering one. Then pair with a co-founder who covers the other.
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