Customer Experience and Success leader with 14+ years of experience building, scaling, and leading CX functions across fast-growing startups and complex service environments. Former Head of Customer Experience, with a track record of designing end-to-end customer journeys, operational frameworks, and teams from scratch.

I’ve advised B2C and SaaS businesses on:

Building scalable support teams
Reducing churn through improved CX and onboarding
Designing KPIs, workflows, and automation that actually drive outcomes
Implementing and optimising platforms like Zendesk, Intercom, and AI tooling
Alongside my leadership roles, I’ve consulted for startups looking to professionalise their CX strategy — whether that’s setting a foundation or cleaning up the chaos mid-scale.

If you’re scaling fast and need clarity on what to build (and what to skip), I bring hands-on experience and a direct, strategic approach.