Vesna Prchkovska

Clarity Expert

Bio

Deeptech CEO.
I help early-stage founders fix fundraising, sales, and go-to-market.
Raised capital. Closed enterprise deals. Rebuilt strategy under pressure.

Recent Answers

New Business Development

share even one or two tips for someone young like me to start a business startup


Vesna Prchkovska

Clarity Expert

Starting from $0 is actually an advantage -you’re forced to learn what matters fast. Two things to focus on: 1. Learn to sell before you build anything. Most people waste months building ideas nobody pays for. Talk to real people, understand a painful problem, and try to get someone to commit (even a small payment) before you build. That’s the foundation of everything. 2. Pick something simple where you can deliver value manually. Don’t start with a “startup idea.” Start with a service you can execute yourself-help someone get a result (more leads, better workflow, saved time). You’ll learn faster, generate cash, and only then think about scaling or tech. If you can get even one person to pay you from scratch, you’re already ahead of most people who “want to start a startup.”

Investments

We need a data room tidy up, as a lot has changed. Are there any experts who can help us understand how?


Vesna Prchkovska

Clarity Expert

Data rooms aren’t about organizing files but more about controlling the narrative during diligence. When things change, I don’t “tidy up,” I re-anchor the room around the current story: what has improved, what has been validated, and what risks are now clearer. Practically, that means tightening three areas: – financials and forward model (clean, defensible, consistent with the pitch) – commercial proof (real traction, not pipeline noise) – product + delivery (what actually works at scale today) Everything else is supporting material. If an investor can’t get to conviction in ~30 minutes inside your data room, it’s not a data room problem but more of a it’s a clarity problem. Find people who have done this before. Many of us CEOs and co-founders who raised pre-seed, Seed, Series A, B,... have gone through this problem. Sometimes it helps just talking to a fellow founder and having them act as the investors. I rarely bring in “experts” unless they’ve sat on the other side of diligence (VC, growth equity, or M&A). Otherwise it becomes overengineered and slows you down.

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Areas of Expertise

Business DevelopmentEntrepreneurshipFundraisingVenture CapitalpitchingBusiness StrategyGrowth StrategiesBoard of Director experienceKPI DashboardsPitch Development