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Bilal Shahid

Canadian Entrepreneur. Startup Consultant.

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Founder at EdTech startup & Software Development Agencies. Consultant and Technical Advisor to 50+ startups. MVP development for 25+ startups. Expertise in IoT, Embedded Systems, AI/ML, Web apps, Mobile apps, Factory Automation.

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Go-to-market Strategy

What’s the best go-to-market strategy for a digital agency that supports SaaS founders and startups?


Bilal Shahid

Canadian Entrepreneur. Startup Consultant.

Your niche is the one thing that you could explain to a potential client in your sleep. Your strongest suit - perfected with your experience, background, and education - is your niche. Ask yourself what do you do best and go from there. This should be your first selection. ICP, messaging, and GTM will follow from that point on. IF you fail however to grow your business with your first selection, we will need to get into a quantitative assessment of the reasons for failure, and pivot/find other niches.

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Areas of Expertise

Product StrategyWeb ApplicationsProduct DevelopmentMobile applicationsMachine LearningEmbedded SystemsInternet of ThingsArtificial IntelligenceAgency Leadership