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Jonathan Cordeau

Founder at LaunchTrack

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Founder of LaunchTrack, online payments intelligence for Braintree, Stripe, PayPal, Balanced, Shopify & Eventbrite.

Growth hacker by way of a traditional advertising and marketing background.

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Brand development

What would be the right strategy when introducing a brand in a highly commoditised market such as apparel and accessories in the sports industry?


Jonathan Cordeau

Founder at LaunchTrack

The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game. The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product increased strength by X%, or saved lives, or fill a specific need within an interesting space. Some great new products to review, that have entered into the space recently would be: http://rocktape.com/ http://www.evoshield.com/ http://www.vibramfivefingers.com/index.htm What you'll see, is that they have crafted their brand message to get to the core of the user experience. Find your story - one that resonates with your target users. Then tell it loudly!

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Digital MarketingOnline MarketingAdvertisingMarketing StrategyProduct DevelopmentSaaSBrand developmentProduct MarketingMarketing AnalyticsThought Leadership