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Shanna Van

CEO up and coming marketing firm

Bio

I'm specialized in integrated marketing communications and hope to build a social media marketing firm.

Recent Answers

Consulting

How to condition my mind for success?


Shanna Van

CEO up and coming marketing firm

Choose a word to live by, such as "greatest," then every time you feel fear, choose to live by your word instead of allowing fear to take over.

Content Marketing

How do I use B2B content marketing to get 100 appointments with enterprise-level marketing directors, VPs or CMOs?


Shanna Van

CEO up and coming marketing firm

Content rich SEO practices. Let then get excited and come to you!

eCommerce

What are the biggest challenges facing ecommerce companies as it relates to email marketing?


Shanna Van

CEO up and coming marketing firm

The biggest challenge is engaging the consumer. Ensure you're doing your psychographic and demographic research and send out personal emails to each individual group. Don't send generic mass emails!

Start-ups

What do I offer an investor for my startup?


Shanna Van

CEO up and coming marketing firm

50%, but keep creative control! Look up investors on linkedin and angellist. Good luck!

Digital Marketing

Had used cost effective mass Emailer SW group-mail.com-1time licenseFee/yr). Seeking new most COST EFFECTIVE mass emailer for newsletter Suggestions?


Shanna Van

CEO up and coming marketing firm

Email is a great way to gain new business and tailor to the needs and desires of your loyal consumer. You Must adhere to content is King rule. Create content that drives revenue with engaging headlines and creative meat in the heart of your email. Don't send out one generic email. Send segmented emails and test the waters to see what works and receives a response. Throw mud and see what sticks, repeat.

Website Development

How much should I pay to rebuild a website?


Shanna Van

CEO up and coming marketing firm

You really need to do thorough research when deciding on your website rebuild. There's no real answer. It really just depends on your budget. I would ensure the site is user friendly first. Second, I'd hire an SEO content specialist to follow SEO best practices. And, lastly, I'd incorporate a blog to ensure you're ranking high on SEO in due time. Considering all of this, shop around with a budget of 5k and find your best bang for your buck! You got this!

Business Development

What would be the promising business model for 2021?


Shanna Van

CEO up and coming marketing firm

The most promising thing you can do is build a fanatical brand that consumers love and are die-hard fans, so much so, that they gravitate toward purchase and then sharing those purchasing decisions with friends and family. Integrated marketing communications teaches to start with the brand and work your way back to the consumer through thorough marketing research techniques. Your strategy to start a promising business model would be to have fun and come up with an outrageously creative and revenue-dtiven idea.

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