Scott Sanders helps mid-market food/beverage/CPG brands compete using data & analytics to punch above their weight and have an unfair advantage against giants. Sanders was previously Head of Growth, Data & Analytics at Keto and Co and held consulting roles where he worked on analytics-driven strategy, price-pack architecture, and advised companies on sales, investor pitches, and R&D. He co-owned Bosco Chocolate Syrup, his family's business, and held sales agency/broker roles (Acosta, MPG) serving Fortune 500 and private-equity backed companies.