I've been the Head Of Strategy for a Digital Advertising Agency. Being a Digital Marketing Consultant & CRM specialist, my job is to help you observe the market, the category, and the product and see how they fit together.

Nothing makes me happier than diving deep into research and culling out insights. Here’s one for you : For every 10 people searching ‘candy’ or ‘chocolate’ on You Tube, there are 100 searches for ASMR and this is also one of the biggest, most underrated trends of 2019-20.