I'm a verbal-branding pro in the San Francisco Bay Area with 25+ years' experience in name and tagline development, brand strategy, and naming architecture. I love working with companies that understand the value of a good name and a powerful brand story. I do *not* develop names or taglines over the phone, but I *can* help you clarify your objectives, develop an effective naming brief, and analyze the names you're considering. More about my work at wordworking.com. Follow me on Bluesky or Mastodon: @Fritinancy. My Substack is https://fritinancy.substack.com/