Sitemaps
Experts
DiscussionsQuestionsExperts

Balaji Pattabhiraman

Business Growth Specialist

Bio

A Certified Business Growth Specialist and Coach from Quantum headed by David
Abingdon (www.davidabingdon.com) and Franchise India Holdings
www.franchiseindia.com and has provided consulting services to Small and Medium
Enterprises (SMEs), and helped them achieve their top-line and bottom-line goals.
A Certified Corporate Trainer from AMERICAN TESOL AND PEAK TRAININGS
www.peaktrainings.com and has conducted training sessions on Consultative Presentation,
Sales Conversion Techniques, Objection handling and Negotiation for Managers and
Executives of Small and Medium Companies.
My Rapid Business Growth Program exists to empower and guide entrepreneurs like you and optimize your high growth goals. My role as a strategic advisor enables you to identify the key business areas of growth and plan targets and strategies around results to be achieved.

Recent Answers

Sales

How to I find qualified leads for my video production company?


Balaji Pattabhiraman

Business Growth Specialist

I concur with all these great insightful suggestions May be some more tips: Answers to these questions would help you get a clarity for your lead generation strategies a. Your ideal target audience or ideal target customer (dont be everything to everybody-- you can have clusters but better to focus on one or two profitable groups b. What has been your free promotion material that brings in the foot falls c. have you identified the Top 3 problems the face while they outsource their video production to you d. How do you solve them differently when compared to your compettitors e. Do you know how do they reach out and select a video production company --- How do they buy f If you have identified these 3 problems -- have you put them in your communique Does that resonate with them g. Do some data mining (as you have tried FB,Google etc What has worked in the past--- Who is your ideal target customer How big is this market and how do you communicate and get them on board h. What products do you have for upselling or cross selling or backend selling-- if you already have a steady base i: Offer some thing radical that is not being offered by your competitors j: Do you have a "Customer Delight Program" so that you can get referrals and testimonials from your happy customers Hope that helps All the best BP Business Growth Specialist Chartered Marketer UK vibavam.com Armed with that ideal customer, either do the research yourself--digging through websites and resources--or buy a list with some specific parameters.

Marketing Strategy

What is the most creative way to introduce myself (and therefore my service) to 100 key decision-makers without selling or pitching anything?


Balaji Pattabhiraman

Business Growth Specialist

Many valid and insightful suggestions already. Your requirement is "How to address them" The simplest formula is this: a. What is your target audience or who is this (can you group them) b. Which problem of theirs do you solve? (or your product solves) c. Add an active verb of the action Example: An attorney who focusses on Divorce a. Couple having marital problems b. Looking for a speedy and freedom with no headache Intro: I help unhappy couple settle amicably in shortest span of time Intro of a Printer focusing on Small businesses: I help small businesses sell more through my creative and cost effective printing materials Some more tips: a. Get to know their problems and focus on the top 3 problems Can you create a "Do it yourself" material and help them solve these problems? It can be distributed as a free download on your website Or a Free Counselling could even help If your work started yielding results then create stories of success--- Stories that is embedded with Testimonials How did it help them --so to say We can have a free ten minutes of call if required All the best Business Growth specialist Chartered Marketer UK vibavam.com

Sales Process

How to enter the US market with an established health&wellness product?


Balaji Pattabhiraman

Business Growth Specialist

Great answers already. Some of my tips 1. What techniques got you so far? Can you standardise it and check it if the same works in the US market 2. Would it be possible to draw up referrrals in the US markets 3. Producing consistent quality content on your website and be aggressive with your solid social media strategy. 4. Check with your digital agency to create "some useful and relevant content" that can go viral in the social media-- specifically USA market 5. Do you have affiliates from the US? 6. What part of the product can be given free as a "Test material" It can even be a "service tips" material Let them have a feel of your product and your service -- in short your brand 7. Can you participate in any trade shows physically or online 8. After creating all of these you could promote and advertise for "Distributors, Affiliate Partners " in that region I can give a 10 minutes free talk in this regard Hope it helps Consultant Bala vibavam.com

Employee Engagement

I am well versed in the mechanical engineering field but I am not getting the chance to explore my knowledge and looking for more opportunity.


Balaji Pattabhiraman

Business Growth Specialist

Hello Great answers already but still thought of adding few more points 1. Are you part of any network particularly on the innovation side I am a fellow indian check out national innovation foundation 2. As much as there are problems in India-- it provides greater opportunities as well Which of the industry or products can your mecnanical engineering can be put use into 3. Have you thought of servicing as a product? 4. Lastly how about teaching or handholding new engineers with their projects (last semester projects) In fact you can startup some thing (like servicing) with these engineering students as your apprentice for all of your servicing projects I can help you with further ideas and spare a 15 minute talk Thanks Consultant Balaji Chartered Marketer UK

Contact on Clarity

$

4.17

/min


Schedule a Call
Send Message

Stats

4

Answers

0

Calls

Areas of Expertise

Business DevelopmentEntrepreneurshipSales ManagementMarketing StrategyRevenue & Profit Growth