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You have to be careful on selecting your co-founder. I know it's an already cliché to mention it, but selecting one is like selecting a spouse to marry. You need to know the person first, and even some investors and accelerators dismiss automatically startups because the founders didn't meet be...

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Hi, so I've been part of multiple startups, successful and "failed". The pattern with most is that the originators of an idea tend to be the ones wanting to be the CEO... If the originator is a team, together you guys need to honestly answer each other questions such as: 1) who handles pressure...

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Are you performing a large-scale customer study? Or is this just a smaller focus group gig? The primary rationale for hiring a user research recruiter would be to obtain a valid, representative sample for statistical inference. If the number of participants is small -- too small to be statisti...

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Because you are still in the idea stage, the first thing you'll want to do is ensure that you have product/service-solution fit. You need to validate that your service solves a real problem and that there's a big enough market to develop a successful business around it. I recommend conducting r...

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First you have to know a bit about Affiliate marketing and realize that actually there are at least very different types of affiliates and they all serve different purposes in the sales cycle. Some help push value conscious consumers over the edge (ie, coupon based sites that you refer to), but ...

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I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...

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You could also try to establish a group of analysts that would meet with you (virtually or in-person) that would act as an advisory group, in exchange for seeing their product inputs considered, or possibly a period of free use of the app. The best way to find out their motivations for signing u...

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Ask them! If you don't have any similar interviews yet, get some done in a niche close to this one. Credibility is important, and if you show you've done some and they listen to just part of one interview, that can be what pushes them over the edge. Everyone likes to talk about themselves. So do...

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That's a good question. As a senior UX Designer I got to work both full-time on startup projects, got hired freelance to help startups review their UX and launch for milestone improvements. There is a slightly new model that I would recommend, and have been successfully implementing with my sta...

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