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Results for: Messaging

Social media automation is using software tools to handle some of the time-consuming tasks involved in maintaining a professional social media presence. For instance, scheduling posts ahead of time, curating content for republishing, triaging routine customer queries, and producing analytics repo...

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Social engagement requires more than posting information about your product or service. You need to look for ways to be helpful to people without trying to drive them to your site. Look for opportunities to build relationships first and foremost. Once people see that you're helpful they'll begin ...

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This is a hugely important question. Thanks for asking it. You have to first understand the goal of your book. Book sales are a terrible return on investment for 99.99% of authors. The real value is in growing your business and creating new opportunities for more substantial returns. You can ofte...

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Yes, it is possible to sell t-shirts through Instagram direct messages (DMs). I'd recommend using an online payment processor such as Stripe (https://stripe.com/), so you can accept orders and track your revenue. As your business grows, consider using an e-commerce platform like Shopify (https://...

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I think push vs in-app are two different things, like email and telephone call. Push reaches people who are not using your app, but require OS-level permission. In-app gives you much more flexibility but they only reach people who are using your app (obviously!). As to whether in-house or extern...

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There are only two ways to do it. Option 1: You could just post an update on your feed saying, "hey everyone I'm headed to [conference] on [date] in [location]. Let me know if you're around and we can meet up!" That will at least get to people that check in on Linkedin occasionally. Option 2: T...

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I have a tremendous amount of experience sending emails from new domains - perhaps 2,000,000 emails per year - and the long and short of it is this: email deliverability is tremendously complex. Why? For one thing, because of the constant battle between spammers, ISPs, ESPs and other players, ...

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With PR, it should always be about finding people who are genuinely interested / excited about what you're doing, so I would suggest targeting those people regardless of whether they are nice, hyper-local, or broad. Leave no stone unturned but it really depends on what you can use as a hook, whi...

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The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...

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