William ThomsonLive Event and Experiential Marketing Expert

I have developed a BLINK ability to sum up very quickly the issues affecting my clients events. Having run several large event departments and having consulted for over 20 event businesses, my experience has fused with an innovative approach to events. I am well integrated into the startup scene in the UK and Europe. As past curator of Europe’s first Event Technology Conference “Tech Fest” I have experience of engaging with and presenting content to startups. I seek to work with innovative organisations. I use my events experience and knowledge of meeting design, logistics and communications to ensure that every event we support has the potential to be the best our clients have ever organised. As an events consultant, I have worked with (among others): AramCo Acrotrend The Association of Corporate Treasurers The Association of Project Safety The British Dietetic Association The Concerto Group CFA Institute Practically Perfect PA Professional Publishers Association The Design Business Association The European Wind Energy Association Reed Exhibitions Sage Publishers After setting up an exhibition department for a commercial conferences company in 2003, I successfully re-engineered the events departments at two of the UK’s largest financial services trade associations and Europe’s largest membership organisation. I also have experience in the commercial events world having worked for Spearhead exhibitions and Event X. I have organised over 700 events in the UK and abroad. I am a recognised events industry speaker and I have spoken at events all over the World. I am a very active member of the #eventprofs community and I blog regularly on all and every aspect in events. I am a published author.

Recent Answers

When I support organisations live events, I always start with some questions around their objectives. I'd start by asking why you are thinking about "doubling attendance"? Is this really the best objective to be chasing? I often find the best events, from a supplier and an attendee perspective, are about quaility and not quantity.

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