I am an accomplished high-tech executive with experience as a CEO, marketer and turnaround specialist. I have a proven track record of building and leading successful teams, developing breakthrough ideas, creating innovative products, and successfully marketing new and existing product lines. I founded and led Touchstone Semiconductor as the CEO. I successfully raised funding during the Great Recession, built the organization, and focused the company on the growing low power Internet of Things market. Touchstone introduced more new products than any IC startup over the past 20 years. The performance improvements were breathtaking: a 10X improvement in power versus performance. Touchstone was sold to Silicon Labs in 2014. Previously, I successfully turned around Micrel’s High Bandwidth Division. In just three years, the business progressed from the only money-losing division of Micrel to the most profitable division. Focusing on the business basics of people, process, and products, I implemented a three-phase plan resulting in a 5X revenue increase, and an improvement in gross margins from 40% to greater than 60%. Prior to Micrel, I helped Maxim Integrated Products grow from $40M to over $1B in revenue during the 1990’s. I ran and set the strategic direction for many of Maxim’s business units. I founded and built Maxim’s Fiber Optic Business Unit from $0 to over $100M in revenue during my five year tenure. I started my career as a design engineer, and I hold three patents. I have a BSEE from the University of California at San Diego, and an MBA from the University of Southern California Expertise: • Leadership • Team Building • Turnarounds • Strategy • Marketing • Mentoring
We did paid advertising and email, and they worked hand in hand.
The paid advertising (Google Adwords and Ads on targeted websites) brought in the traffic. Building our email list and then using email as a marketing tool was extremely cost effective.
The key with any of these strategies is measurement. You have to measure everything to be successful. Keep the stuff that works and throw out the stuff that isn't working. Then keep optimizing and testing.