Startup Growth Hacking expert with 20+ years expertise Digital Marketing, SEO, SEM, Facebook Advertising, eCommerce, Amazon, Shopify, Lead Generation, Inbound, Email Marketing Automation, CRO, MarTech, Programmatic, associated with Vodafone, Merck, HSBC, Accenture, PA Consulting. Success track in Growth Strategy, Account-Based Marketing, Marketing Analytics, Retargeting, Agile Product Management, Data Analytics
Hi there, great to see your organic growth. Investing in to marketing doesn't really translate into invest in to marketers. You yourself can learn tactical ecommerce marketing & getting going with channels, media strategies & spends that would deliver a positive RoAS. Defining right TG is much, this where really you would work on personas that needs to be targeted across the funnel : Awareness >> Consideration >> Action for creating & retaining customers for your business using the right marketing channels & communication.. These are some of the potential strategies with which could take your Jewelry eComm to the next level. Hope this helps. Thanks.
Data-driven marketing, implementation & integration of various tools & technologies for data consolidation, integration, digital/ marketing analysis, account based marketing, data visualization, programmatic, ecommerce & whole suite of AI/ML in optimising marketing. Having a Digital Marketing background, I would strongly recommend for you to pivot in the MarTech/ AdTech domain. Highly in need across geographies & business also the you may plan to upskill the 100 manpower in various functions in your venture viz. Cold calling, pre-sales, inbound promotion, customer service, project planning & so on with some amount of upskilling/ training. Hope this helps. Good luck.