Jason PurvorUK startup and scaleup veteran
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Enterprise SaaS and Digital Transformation, sales strategist and enabler, mentor at The University of Oxford; lecturer in public speaking and sales strategies at INSEEC Business School; qualified helicopter pilot and, most important, dad of two..


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Perhaps better questions to ask are:
Who is the ideal customer for this product?
Am I reaching them?
Do I have the right value proposition?
What is the market telling me I need to change, now?


Timing. Most ventures fail to get on the right growth trajectory - they either fail to recognise the opportunity and miss the market, or overspend to get ahead only to discover the market is not ready.


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