Built a bootstrapped tech business | Love business & tech | Straightforward thinker who loves challenges | Penchant for Problem-solving | Hold stakes in multiple ventures in the digital, analytics, security & IoT domain | Passionate about advising early-stage entrepreneurs and building lasting relationships.
Depends on the sector, category if its B2B or B2C, normally in a B2B space there will be always an existence of multiple players and market will be fragmented.
B2C space is where you need to be a little careful & ensure you move fast enough and have a differentiation with a plan to build that.
Security is challenge in wordpress if you are using anything from the market. Most of the themes & plugins do get the job done by at the end of it also leave your website vulnerable to attacks.
I would recommend using custom developed website for such purpose & get a 3rd party security testing done before you go live so that you ensure atleast the regular known attacks are taken care of.