Hans van GentSEO & Internet Marketer
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Small Business Trends Top 20 Content Marketer to Follow. Founder @inboundrocket, former director @ StartupBus & Cofounder and Chief Strategist @ User Growth



Recent Answers


There are a lot of places where you can try to get validation for your idea. But before you start going to look for these places, get your Buyer Personas (the representation of your ideal customers) in order.
If you know who your ideal customers are, then the next step (of finding where they hang out) is easy.

You can easily start tapping into your (existing) social network, for example to try to find people to have a conversation with and try to find out if they're really having the problem you're solving.

Another place is local meetups, check out sites like meetup.com and see if they're meetup's in your area around the problem you're trying to solve. Go there and start talking to people!

Online, online there's million of possibilities to try to find your ideal customers and trying to get a conversation with them, use Twitter search, certain Facebook groups around your demographic, newsletters, things like Quora etc. to find people hanging around and trying to get solutions to the problem you want to fix. (there's a ton of online locations in this SlideShare deck if you need more inspiration: http://www.slideshare.net/jcvangent/doing-customer-development-and-stop-wasting-your-time-startupbus-edition)

Don't feel limited by the amount of budget you have, for having conversations with people you don't need a budget, you just need to know where to look to find the correct people to talk to. I recently wrote a blogpost around the subject as well, to give you some tips on how to reach the right people and what to ask them if you want to dig a bit further in the subject: http://inboundrocket.co/blog/stop-wasting-time-how-to-prove-youre-building-the-right-product/.

Best of luck!


Getting exact company emails is always something a lot of people are looking into. What I would suggest is trying to get the email address of somebody else within the company (maybe you have a friend there) or start searching for people in the company. A lot of companies follow a simple rule for creating email addresses:

* firstname.lastname@company.com
* firstletteroffirstname.lastname@company.com

etc. As soon as you know the name of one of the employees and start searching for combinations like this in your search engine of choice, you are bound to find a hit somewhere confirming how the email addresses are formed at that company. Based on that information you can figure out yourself what the email address would be of the person you would want to email ;-)


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