I am an entrepreneurial engineer-turned-product manager. Currently a Director of Product Management at Bills.com. I also have a profitable side business with a website that gets over a million pageviews per month. Formerly, I co-founded and led Product at a start-up called EkoTable. I can help you with anything related to your product, startup or business.
Not to sound discouraging, but I would not buy this. It's not as painful a problem to be worth solving. Please take a look at my post on idea validation here: http://connecteev.com/validate-or-die-using-validation-to-build-the-right-product/
I hope this points you in the right direction. And, if you want to salvage the work you've done so far, you'll have to pivot - let me know or feel free to set up a call: https://clarity.fm/kunalpunjabi
Good start, but I can think of about a million things to make the website better, with user acquisition being the primary goal (I do this for a living, and needless to say, am super passionate about it, as I am about helping other entrepreneurs).
On the product side, your login flow and onboarding are just 2 of the touch points that can be improved. Also, there is an opportunity to vastly improve the user experience, in some cases with some small tweaks. I may also be able to help streamline your software development process and reduce your time to market. Just let me know or set up a call if this sounds interesting.
This is a no-BS talk on several aspects of running a company, and just so happens to be one of my favorites.
"Unlearn Your MBA" by David Heinemeier Hansson, the founder of Ruby on Rails and BaseCamp
Now, David isn't one of the best public speakers out there, but his insights are typically spot on. If you have any questions about your business, happy to help.