Extensive sales and marketing experience in Canada and the US, focus on contractors and the construction industry. Both product and services marketing prowess. Partner at DigitalSideGigs.com, internet & social media expert
Most everything has been covered in previous responses, but one thing our insurance brokerage does is offer incentives to our agents for referring a positive google review. As soon as we implemented the program our staff all started calling their best clients asking for positive reviews. We went from having 3 reviews to 65 in a week or so. You'll pay out a bonus to your employees but the improvement to your online reputation and incremental revenue growth will make it well worth it.