Nitesh Sharoff - Growth Hacker, Digital Marketer, eCommerce Specialist & Conversion Rate OptimiserAccelerated Growth using Rapid Experimentation
Bio

I focus on all areas within eCommerce or SaaS businesses - ranging from entrepreneurship, strategy, behavioural psychology, email marketing, traffic acquisition, advertising with my speciality being data analytics & deriving experiments from data. Data-driven growth as I like to call it. Be it more sales, more traffic or how to organise your team & scale efficiently. I've lost a lot of money figuring things out myself, making mistakes as I've gone along until I decided to get coached as I realised time usually is a large competitive advantage. I've done over 600+ hours of coaching and combined with 8 years of implementation, I've grown my businesses to $5M. I've realised the only way for a company to succeed is domain knowledge & rapid experimentation. If you look at the most successful companies today - Netflix, Spotify, Amazon - they eat, sleep and breathe rapid experimentation. I'll share where to start and how to derive a rapid experimentation powerhouse to grow your business exponentially. If you've just got any questions feel free to drop me a message as I'd love to connect.



Recent Answers


I feel services that are far away from revenue get prioritised less. It surprises me a business wouldn't invest into their analytics especially in todays age where, if they're on the Google stack, better analytics will correlate to more money saved on niche remarketing audiences.

Also, if they don't have budget this year and you're working on enterprise level analytics, play the long game. Keep them on your email list, keep relevant content going their way, add them on linked In and keep yourself on their map. When they do next years budget, ensure you've demonstated enough value to them. I always show them how Product Owners, the Business, Digital analysts, UX designers, marketers and machine learning/CRO all benefit from good digital analytics and in order for them to grow further, analytics is a must.


Where possible, I recommend getting it to work in a specific region. I.e. If this was Uber, I'd focus on London or a specific city to work on. If this was a cleaning service - I'd focus on a particular area where possible.

The stages of a successful business don't differ - your product market fit is the first most important piece of the puzzle. Together with that, if you can successfully get it to work in one place, you can then either VC fund it with real data or bootstrap it yourself and scale the operation quickly.

It would help if you gave me a bit more context on the idea, I'm sure I could get you a more detailed answer.

Landing pages are one piece only - you need to crack the other side. There is quite a bit of information online about Airbnb and how they got hosts on board with events and whatnot.

Hope that helps.


Whatever you do, ensure it's perfect for the target audience of your paid product.

I've seen people spend thousands on development of a growth marketing tool only to realise the audience that uses it has nothing to do with the paid audience they're trying to attract.

Whatever you do, ensure you're relevant.

If you let me know more about your paid product I'd love to give you some suggestions here. Drop me a PM and I'd be glad to help.


Is your tool as effective as the other tool? You can always do as the other tool does and add membership costs, or even become a similar tool.

Because the world is so big it's normal to have competition - you only just heard about the linkedin tool, like you only recently, hundreds of businesses still don't still know about it and it just depends on who gets to the customer first.

For a period of time I just experimented selling Amazon products on Facebook using Facebook advertising. If it was selling for $10 on Amazon, I sold it for $20 on Facebook.

You'd think I was crazy - but you know what? I sold over $5,000 worth of product.

A large supermarket is usually about 30-35% cheaper than your local small store. Even knowing this, people still buy from them.

*What's my point?*
- Some people aren't aware of the competition
- Some people pay for convenience

If you plan to up-sell services, really understand why your customer has decided to hire you (or the software) - usually it's to generate more sales or open up partnerships - if you decided to work in a space where you made paid introductions to these companies, you could probably introduce that as your upsell. Run a 3m minimum contract and over time guarantee a minimum of X introductions, again, it depends on your customers needs.

Hope that helps, if you want to discuss this further feel free to drop me a private message.

Thanks,

Nitesh


I've realised time management is dependant on two things:
1) Energy
2) Organisation

Dip in any of these and your productivity drops.

*Tips*
- I'm a big fan of the Eisenhower matrix as a to-do list - tt helps me know where to start.
- I ensure my team minimise interruptions by doing training of effective communication - when to use email, chat & interruptions/calls.

- Master delegation - honestly the Eisenhower matrix will force you to do it.

I've got a visual representation of the Einsenhower matrix and tips on time management here:
https://becomebusiness.com/blog/20-time-management-techniques-that-changed-my-life/

If you need any help by all means drop me a PM, happy to help.

Thanks,

Nitesh


The answer is: it depends.
Noone can really give you a 100% accuracy answer.

Marketing is all about experimentation, people surveyed different checkout pages and every industry seems to find different results - mainly because their audiences differ. (Age groups, etc)

With email, it's much of the same. That said, here are some tips:

*Headlines*
By far your most important piece to email marketing.

Do a small A/B test for the headline to maybe 10% of your mailing list. Your headline is by far the most important part to email marketing - weak headline, low open rate.

*Personalisation*
Emails coming from a "person" as oppose to a company do really well. And if you can, always address it to the individual (first name etc).

*Email length*
This really depends. You see long sales letters do well, you see short and snappy emails do well.

It depends on the action/service/price you're asking the user for. If it's a free app, as commitment is minimal you can probably keep it short.

If it's a paid app, you may need a follow up sequence and a longer email (or video).

If you provide me with a little more detail, I'm sure I can help - if you even just drop me a message with a little more info about:
1. Your product
2. Your email subscribers (Where you obtained them)
3. Your price point
4. The problem you are solving
5. Any demographic data on your users

I can help you with some more detailed recommendations.

I hope that helps.

Thanks,

Nitesh


Yes, absolutely! You need to activate the GDPR consent forms and then add a form to your site.

I'd explain it to you but this guide does a really good job:
https://mailchimp.com/help/collect-consent-with-gdpr-forms/

If you need any help do let me know!


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