Pat VillaceranCEO, social entrepreneur and author
Bio

Pat mentors entrepreneurs on success, high-level business strategies, global market expansion and more. She is also the founder of PLXSS, international business agency that helps companies thrive in digital marketing and sales.



Recent Answers


You are starting right. A blog is a way for you to reach out to your audience, but I guess if you're at the very beginning (stage), you should look at it from your customer's perspective. What do they want to know? What do they want to learn?

If you want to brainstorm and create a content strategy for your new retail blog, don't hesitate to book a call with me here at Clarity.


Hi there,

Having published a couple of books an a luxury coffee table book that costs around $200, there are a couple of publishing options you can do. Are you interested in having a thicker page or a magazine-type of page?

There are now options for publishing in layflat. If you need more help in planning your book and even coordinating the publishing and distribution, give me a call here at Clarity.fm


First of all, you need to understand their business relationship with you. This is the most vital thing. You can't just upgrade and tell them to pay or else they'd just go somewhere else.

When it comes to the expense of generating new business vs retaining, the latter one is cheaper. So, it's either you give them 2 or 3 months free for their annual subscriptions or provide them VIP access (considering you have tiers on your service) for added value.

You need to understand that they are the early adopters of your business model and this should not entirely be about the "immediate profit" but the long-term relationship.

If you need help in creating an organized onboarding for your previous customers, you can book a call with me here at Clarity.


The first thing you should do is isolate your target market. Asia, India, SA are extremely wide if you're at that beginning stage of just looking at prospects. Once you've narrowed down a couple of regions, then you can do a more in-depth research on the key distributors in these markets.

If you need more help in preparing this, you can book a call with me here on Clarity.


Enterprise companies approach sales for B2B a little different. There's a (1) structure and there's (2) talent. They can scale just because they can but they are also very wary of focusing their resources to the right people.

On the other hand, companies who are at SME stage may need more effort in tapping into different audiences to get a higher chance of closed deals.

However, ABM (account-based marketing) is a good way for both enterprise companies and SMEs to tackle the balance of resources and lead generation. If you need more help in structuring this for your company, you can book a call with me here on Clarify.


Potential is relative but PREPARATION IS KEY. You need to be able to understand the vision for the company. I usually tell other entrepreneurs like me to stop calling your company a "startup" and start treating it as a business.

From this point of view, you should have done research on your market. If you've completed a beta test, that's even better. It takes time. Don't go to VCs with just the "idea of being the NEXT BIG THING."

NO.

You have a "million-dollar idea?" Well, prove it.

From the presentation, to market research to connections, you should be able to relay your vision in a clear manner.

If you need more help in organizing these things, you can schedule a call with me.


If you are a self-published author, you may want to consider publishing via both options. I just remembered a survey I did with US-based readers when I published my book. I initially wanted them to just be on print versions to hold a special offering for the books.

However, 80% of the readers say they rarely read print books nowadays and most of them consider continuing the books via Kindle.

Though, one answer struck me the most.

One guy said, it's not up to us to decide the definition of "reading." It's up to your audience.

So, if you're thinking of publishing your book, it's better of have it either way because the end goal, aside from profit, is having your books read by your audience. Whether it's on kindle, android or live book, they should have the option to choose.


It helps a great deal. Data analysis in sales and marketing is an integral part of digital marketing success. However, I would not dismiss the "PEOPLE FACTOR."

Nothing can replace the human interaction for sales and marketing.


Hi,

It's great that you've invested in using a project management tool. I've tested out dozens of PMs over the years and so far, what I've found out to be the most efficient (this is what I use to manage 3 companies, including one agency that has multiple clients) is Taskworld.

It has the live chat feature that most PMs lack (no more need for Slack) and overall features from tracking project timeline, calendar overview, color-coded tagging and more.

If you'd like help in migrating your workflow here, let me know!


POD author here!

Yes, there are good profit margins. Let me know if you'd like to talk! I've published about 5 books and brand catalogs using POD.

~Pat


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