Shipra KayanDirector of User Experience
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Currently Director of User Experience. 12 years of User Experience Design Research and Design thinking Experience. Helping teams be great at Remote Design Thinking.


Recent Answers


Ahh - an interesting problem. You could outsource "reputation" to their other social media presence - for instance preview their facebook or instagram profile to see if there is a connection. I wonder if this is even better than reviews actually - especially in such a personal context as attending a wedding. People likely want to look for "someone like me".

I think about trust and reputation a lot as I work at a 2-sided marketplace company. Happy to brainstorm ideas with you :)


1. Identify why your conversion is low before assuming it's the colors or the design of the website. Is it:
- The wrong people are coming to your website
- The right people are coming via the right google search terms, but they are not seeing the value on your site

2. Create a user profile. Why are users coming to your site? What google search terms are they using to land here. Is your home-page speaking to them.

3. Visual design can be a factor in low conversion because users subconsciously trust websites that look "professional". You can use one of the templates out there to make this happen. This is not hard - and would be an easy win.


I have worked at a large marketplace company for over 7 years. The general answer to this is to find service providers (or "experts" in clarity speak) first, and then go after the buyers.

1. Getting providers is cheaper than finding buyers
2. Buyers won't come to your site without an "inventory" of providers
3. Providers create SEO karma
4. You will figure out the issues with your idea or service as soon as you start talking to providers.

Of course, the specific answer depends on your business idea.


I have worked at a large marketplace company for over 7 years. The general answer to this is to find service providers (or "experts" in clarity speak) first, and then go after the buyers.

1. Getting providers is cheaper than finding buyers
2. Buyers won't come to your site without an "inventory" of providers
3. Providers create SEO karma
4. You will figure out the issues with your idea or service as soon as you start talking to providers.


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