15 years online marketing experience with focus on strategy, content development, user experience and visual design. Inbound Marketing, Content Marketing and Email Marketing certified, helping coaches, consultants, solopreneurs and small businesses adopt industry best practices to their business models. View my professional profile and writing samples at https://branded.me/lingwong; and all published work on my writer profile at https://clearvoice.com/cv/lingwong
You need to consider how you're driving traffic to your website and if the message of the traffic source is consistent with the message on the page they'd land on your website. You may need to create a series of landing pages with different emphasis so they match the messaging of the traffic source.