Ritika Puri

About

Ritika Puri is the Co-Founder of Storyhackers. She is a sociologist who writes about interesting people, processes, and ventures. Additionally, she is building a mixed martial arts curriculum.

Articles

Build a kick ass startup (on your own terms)

Co-founder of Basecamp and creator of Ruby on Rails didn't build a ‘unicorn’, he did something smarter.

So You Wanna Build a Software Startup?

If you want to build a software startup — view the world of entrepreneurship and marketing through the lens of a serial entrepreneur with near $1B in exits.

Should You Outsource or Do It Yourself?

One of the biggest lessons that I’ve learned as an entrepreneur is how to outsource strategically. Ask yourself these questions to assess your needs.

How Innovative Marketers Are Outsmarting Fragmentation in E-Commerce

Ritika Puri, Co-Founder of Storyhackers, sits down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space.

Simple Ways to Create Delightful, Cross-Device Experiences

Creating a great user experience requires knowing your customers and understanding their varying patterns in browsing activity for each device.