What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?

We Can't Stay Out Of The Game For Too Long

WS
Wil Schroter
We Can't Stay Out Of The Game For Too Long

Startup Founders are like top athletes — if we don't keep working that startup muscle daily, we get out of shape fast!

Normally while we're building our startups, that's not a problem — we get all the "exercise" we need in the form of unrelenting stress and anxiety (hey, it's burning calories, right?)

But seriously, being active in our startup keeps us relevant, connected, and engaged in our business worlds. The moment we disconnect, whether it be from a sale, a wind-down, or even just a career change, we start letting that muscle atrophy, and it's very hard to get it back in shape.

We Lose Our Relevance

When we're in the middle of building our startups, one of the things that we can take for granted is how relevant we are at the moment. We're aware of everything from our market trends, to industry intel, to the fundraising climate. We have to be because our startups depend on it.

Yet when we dial back and get out of the game for a while, all of that inherent knowledge quickly wanes. Trends that we used to help set are now things that are passing us by. People who used to call us first to help solve a problem or set up a partnership don't think about us anymore. We're a ghost.

So much of our relevance comes from playing the game itself. Our connectivity to the lifeblood of our industry and the startup experience as a whole is entirely built and maintained by actually being neck-deep in it. Over time we go from insider status to outsider status, and that's never where great startups are born.

We Lose Our Relationships

Being in the game also means being inherently connected to everyone else in the game. That network goes much further and broader than most of us realize until we opt out.

There are so many people that we simply have no reason to be in touch with anymore. Investors, co-workers, customers, and even social media at large can become an alien entity to us almost overnight. How many social media accounts do you follow of Founders who no longer work at the company you once loved?

Those relationships weren't just about being friendly but about being relevant. The moment we're not running a startup, there's no business relevance for an investor to stay in touch or a customer to grab dinner with us. The longer we stay out of the game, the faster those relationships whither, which can become years to develop.

We Lose Our Minds

If all of the other aspects of relevance and relationships didn't affect us, the one that always does is our "mindset." Every act of building our startup is developing and evolving our mindset. It's challenging our thinking, testing our skills, and openly sharing our ideas with smart people.

We just can't do that in a vacuum sitting at home. Our mindset stays sharp when we are constantly challenged with our work and, more so, challenged externally.

So yeah, being the startup game is stressful and crazy, but being out of it for too long is also a problem. We all need to come off the field and take a rest from time to time — that's healthy. But we also need to be able to get right back into the game sooner than later if we plan on competing.

In Case You Missed It

When Can I Feel Good About Taking a Break? podcast It’s critical that you take a break in between milestones — unless you want to get stuck on productivity and run dry on creativity.

How to be a Happy Entrepreneur Everything about entrepreneurship works against our basic human desires for comfort, stability, and predictability. So, how do we keep ourselves happy and sane while we’re on the path to creating a better life for ourselves, and a better world for others?

Founders, You Can Take a Vacation Productivity expert Dr. Ken Yeager drops some science and points out exactly how much bullshit is built into startup Founders’ excuses as to why we’re just way too important to take a vacation.

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