Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset

The Problem Reaction Solution Paradigm

SM
Stephen Moore
The Problem Reaction Solution Paradigm

 

 

 

The Problem Reaction Solution Paradigm

If you have begun a start up, you will have discovered that jobs never go without problems. Problems can occur before a job even begins, most certainly will occur during a job, and can even appear after a job is seemingly finished.

A man who used share our workshop space used to always preach — problem, reaction, solution. Problem. Reaction. Solution. He deemed it a life lesson. A motto to work by. In truth, it never meant much until our workload increased. As the jobs get bigger and more ambitious, these three words have become part and parcel of my working life. Learning to embrace them, and work through them, is a challenge you will face in every project.

Problem.

Problems usually fit into two categories; little issues and off ups.

Little issues are just that – problems that are easy to solve. This is the preferable type of problem to encounter on a job. You can fix them before they reach a client or before you are delivering a finished piece. It could be adding couple of packers on site to make something sit more level. It could be a changing a spelling mistake in a line of code. It is usually nothing more than a minor concern.

Off ups, however, are problems that are not so easy to fix. They are usually encountered at the most inconvenient of times, or the most inconvenient places. This could be in front of a client, or even caused by a client. It could be an issue discovered onsite, during installation. It could be a failure in a product discovered after launch. These are problems that make or break projects.

Once these eff ups make their entrance, the skill lies in reacting to them.

Reaction.

The Problem Reaction Solution Paradigm

Reactions fit into two categories; composed, and absolute panic.

Composed reactions will lead to sensible, appropriate solutions. This will in turn lead to a successful conclusion to the project. It is important to take a step back from a problem. Refrain from diving straight in, regardless of the great light bulb idea that just sprung to mind. Breath, stay calm, and if the client is in the vicinity, it is time to practise that ‘customer face’.

Unfortunately, sometimes a problem can cause absolute panic. Panic will blur your thinking process, and lead to fixes that are rushed, messy, or just plain crap. All out panic can also cause friction between colleagues, or with your client.

Staying calm will always allow the best chance for the best solution.

Solution.

Solutions fit into two categories; the best, and the worst.

Provided you have met your problem with a cool head, and taken a few moments to consider all the available options, your solution will more likely be the best that is possible. A fix that satisfies the client. A fix that ensures you will get paid. A fix that keeps that project looking fly.

If your problem was met with all out panic, the solution you come to is likely to be the worst available. These solutions might be rushed, messy, or just plain crap. These solutions can actually lead to even more problems, and you begin a cycle of fixing your fixes.

Problem. Reaction. Solution.

Or to expand this life lesson a little further; Big problem, calm reaction, best solution. Putting this motto into practise will go a long way to helping your startup progress and prosper.

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