Where Were You When I Was Broke?
What if I'm the Best (but don't know it)?
The Right Time to Start is "Right Now"
Creating A Go To Market Strategy
A Simple Trick for Less Awkward, More Effective One-on-One Meetings
Types of Crowdfunding: Donation, Rewards, and Equity-Based
How To Create A Business Model Canvas
How Startup Funding Stages Work
Everything You Need to Know About Product-Market Fit
Sole Proprietorships: What You Need to Know
Revenue Model
Private Investors for Startups: Everything You Need to Know
Why Founders Can't Retire
The Most Expensive Equity Doesn't go to Investors
How to be Great at Worrying
Top 10 SaaS PPC Agencies (2026)
Equity Is the Most Expensive Currency Your Startup Has. Stop Treating It Like Bar Peanuts.
Can Startups Be a Team of One?
Why are We Really Building a Startup?
We Rarely "Control" Our Startups
The Problem With Never Being Done
What Should My Expectations Be?
What Actually Happens if I Run Out of Gas?
The Value of Side Quests
The Key to Success Is Mastering Failure
We Can't Predict the Future Anymore
We Wanted Efficiency. We Got Isolation.
Startups are the Future of Employment
The Founder "Hard Reset"
Where Does Our Optimism Come From?
When Popularity Destroys Productivity
Will Getting Bigger Make Us Better?
"Just Be Yourself" is Terrible Startup Advice
Embrace How Messed Up You Are
The Great Remote Workplace Reset
Can I Hire Someone to Run My Startup for Me?
How Founders Get "Fired by Promotion"
Burnout is a Treatable Injury
Stop Pretending You Don't Have Enough Time
Are We Aligned with Everyone Around Us?
Will the Payout be Worth the Sacrifice?
How Founders Blow Their Fortunes
When Should We STOP Asking for "More"?
Can Entrepreneurship Help Alleviate Poverty?
Should Employees Really be Our Friends?
Can Founders be Replaced by AI?
The Best Startup Fractional CMOs and Growth Leaders
The Best Growth Marketing Agencies: How to Choose Them and Who They Are
What if We Run Out of Goals?
Reinvention is Our Only Constant
We're So Connected — And Totally Lonely
The 10 Best Growth Agencies for Startups
My Roadmap to Becoming a Confident Leader
Is College a Waste of Time for Founders?
Are We Preventing Our Startup From Evolving?
Building a Startup That Loves You Back
When Our Friends Resent Our Success
When Our Startup Outgrows Us
When Being in the 1% Feels like Failure
We Need Outside Interests that Consume Us
If You're Not Terrified, You're Doing it Wrong
Why do Founders Suck at Asking for Help?
The Ideal Client Profile Is Your Startup’s North Star (Stop Ignoring It)
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset

Zana Acquisition + Year in Review

WS
Wil Schroter
Zana Acquisition + Year in Review

Today I’m really excited to share some great news: we’ve just completed the acquisition of Zana.io, a world-class educational platform for startups.

Zana is the brainchild of my friend Shea Tate-Di Donna. While at True Ventures, she created the well-regarded “True University” to help educate their 150 portfolio companies on the best practices for starting a company. That effort led to the formation of Zana as an extension of Shea’s dream to democratize the type of learning often reserved only for venture-funded Silicon Valley companies.

Educating entrepreneurs is one of the most critical initiatives we’ve embraced at Startups.co, and we couldn’t be happier to bring Zana into our family to help drive us forward.

Now 1 million startups on our platform have free access to industry luminaries such as Steve Blank, Neil Patel, Hiten Shah, Kim Malone Scott, and Matt Mullenweg. There are over 600 high quality, in-depth interviews on every topic from fundraising to customer acquisition to building great culture.

The acquisition of Zana helps drive the Startups.co vision to build a platform to help any entrepreneur launch a great idea.

The Changing Face of Startup Culture

Over at Startups we’ve been been wrestling with a big challenge for a long time: the landscape of entrepreneurship is changing rapidly, but the tools and education to support this change have not kept pace.

Being a startup is no longer about being a venture-backed tech company; it’s about growth. Nowadays everyone leverages tech, whether it’s a yoga studio selling class passes online or a restaurant doing its customer acquisition through social channels.

The future of startup culture isn’t about a limited number of “tech unicorn” companies in a single industry—it’s about a global population of aspiring entrepreneurs in every industry, leveraging technology to change the face of growth and success.

We think of this generation as the “New Entrepreneur”—someone who is tech-savvy, growth-focused and spans all industries from tech to retail to consumer products. 2015 has been a banner year for this generation and the companies that support them like Shopify and Square who have both had multi-billion dollar IPOs this year.

The Full Stack Solution

The challenge with supporting entrepreneurship at such a global scale is that there is no one tool that solves enough of the problem. Founders don’t just need education, or just a tool like crowdfunding, or just consulting… if you want to truly move the meter for startups, you need to do it all.

That’s why our platform is essentially a “full stack” solution for startups, offering education, products, and services to help a Founder from idea to launch. It’s a huge swing, which is why we needed to acquire companies who had already solved critical steps in the startup process to join us.

We’ve been fortunate that so many great Founders have shared our vision and are willing to contribute their greatest asset—their companies and their vision—to helping us change the speed of entrepreneurship so drastically.

3 Years of Serious Growth + Impact

In the past three years, we’ve grown from an idea for how to change entrepreneurship to a team of 150 people helping over 1 million registered startups.

During that time, we’ve acquired 5 venture-backed companies: Clarity.fm, Launchrock, KillerStartups, Zirtual, and now Zana. These companies have been led by brilliant entrepreneurs and backed with over $15 million across 84 angel and venture investors including Mark Cuban, Tony Hsieh, 500 Startups, Mayfield and many others. We are privileged and humbled to be a part of their story.

In that same time period, our platform has had a huge impact on the startup ecosystem:

Startups.co has registered over 1 million startups and 20 million backers, followers, and customers of those companies.

Fundable has helped startups raise over $200M in funding commitments in every industry.

Launchrock has helped 400,000 companies attract over 16 million registered followers and early customers.

Clarity has brought 4,000 world-class mentors to Founders who are now on the phone every 90 seconds with a new expert.

Zirtual Assistants have given Founders back 359,000 hours in the last year alone by joining their team—that’s over 1,000 hours of support every day.

… and that’s just three years. I can’t begin to tell you how excited I am to see what all of our efforts can do with a combined focus on helping startups.

What’s Next

We’ve been working tirelessly to build the foundation for the Startups platform, and now we’re excited to grow it as quickly as possible.

A vision this big needs lots of people to help execute it. If you’re as passionate about entrepreneurship as we are, we would love for you to join us. We’re hiring over 100 people in the coming year for virtually every position, from marketing to consulting to sales to engineering.

You can learn a little more about that on our jobs page.

We’ve also begun the process of building our new Startups campus in our hometown of Columbus, Ohio. Needless to say, it’s going to be a ton of fun!

Thank you everyone for being a part of this journey. It’s been amazing.

Wil Schroter
Founder + CEO
Startups.co

Special Shout Outs

We’d also like to give a special shout out to all the good folks that went above and beyond to help us this year including Dave McClure, Tammy Camp, Dan Rosen, Jonathan Siegel, Siamak Taghaddos, David Hauser, Jason Calacanis, Lance White, Lew Moorman, Dan Martell, Maren Donovan, Shea Tate-Di Donna, Andrew Warner, Jim Scheinman, Micah Baldwin, and Marc Nager. Your help and contributions mean the world to us.

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