Michael Maxin
Experienced founder with 2 exits.
CEO · Coraopolis, Pennsylvania, US
Open to advisory
Customer acquisition
Michael is a CEO who advises early-stage founders. Happy to help with practical next steps, reviews, and intros where relevant. Areas I advise on: Internet Marketing, Customer Acquisition.
Makes warm intros to
5
Hours / month
About Michael
Michael Maxin is a nationally recognized Internet entrepreneur, healthcare innovator, and passionate advocate for improving the lives of children, students, and families through technology. As Founder and CEO of Clinical Platform Inc., Michael leads the development of mission-driven digital health and education platforms, including GreenRibbonLibrary.com and PediatricCancerLibrary.com, which provide accessible mental health education, patient resources, and clinical trial awareness to communities across the United States.
With more than 25 years of experience in Internet marketing, digital media, business development, and healthcare technology, Michael has built a reputation as one of the early pioneers of online marketing and digital education. Throughout his career, he has bought and sold more than $1 billion in online advertising and helped shape the digital strategies of some of the world’s most recognized brands. He served as President and COO of VersaCom LLC, one of the earliest successful Internet marketing companies, and later as Director of Business Development and Advertising for Prodigy Internet, where he played an instrumental role in the company’s acquisition by AT&T.
A proven entrepreneur, Michael has launched multiple technology startups, achieved successful exits, and participated in six Internet ventures that collectively raised more than $50 million in venture capital. His passion for innovation led him into healthcare, where he served as Director of Internet Marketing for St. Jude Medical. There, he created HeartLibrary.com, a groundbreaking patient education video platform that reached more than 10 million patients and became a benchmark for digital patient engagement.
Building on that success, Michael founded Clinical Platform with a mission to improve health outcomes through education and technology. PediatricCancerLibrary.com was developed in collaboration with physicians and healthcare leaders to provide families facing childhood cancer with trusted educational resources and greater awareness of clinical trial opportunities. The platform has helped bridge the gap between complex medical information and the families who need it most.
In 2020, Michael launched Green Ribbon Library, a first-of-its-kind video-based mental health platform created specifically for students, schools, parents, and educators. Featuring medically reviewed content developed by pediatricians, therapists, and mental health professionals, the platform helps students navigate challenges such as anxiety, depression, grief, stress, substance abuse, social media pressures, and resilience. Today, Green Ribbon Library serves hundreds of thousands of students and continues to expand its impact nationwide.
A Telly Award-winning television producer, accomplished business leader, and dedicated father, Michael remains focused on leveraging technology to solve meaningful problems. His work is driven by a simple belief: that every student, patient, and family deserves access to trusted information, emotional support, and the resources needed to make informed decisions. Through Clinical Platform, Michael continues to build innovative solutions that improve mental health, advance patient education, and create lasting social impact for future generations.
Company
Clinical Platform, Inc.
www.greenribbonlibrary.com www.pediatriccancerlibrary.com
Clinical Platform is a digital ecosystem that equips children, students, and student-athletes aged 0-24, along with their parents, caregivers, teachers, and coaches, with mental health knowledge. Its mission is to prevent substance misuse by addressing underlying mental health issues before they start. The platform delivers evidence-based video content and AI-powered tools.
Funding Stage
Series A
Funding Raised
$500k to $1M
Team Size
5-10 employees
Annual Revenue
$100k to $250k
Founded
2019
Industry
Healthcare
Skills
Founder
Founded Clinical Platform Inc. and launched multiple successful technology startups.
Digital Health Platforms
Founded Clinical Platform Inc. to develop specialized digital health platforms like GreenRibbonLibrary.com and PediatricCancerLibrary.com.
Healthcare
Nationally recognized healthcare innovator, founded Clinical Platform, and created HeartLibrary.com for St. Jude Medical.
CEO Leadership
Currently serves as Founder and CEO of Clinical Platform Inc., guiding strategic vision and platform development.
Online Advertising
Directly involved in buying and selling over $1 billion in online advertising, demonstrating significant expertise.
Entrepreneurship
Founder of Clinical Platform Inc., successfully launched multiple technology startups, and achieved successful exits.
Internet Marketing
Possesses over 25 years of experience, pioneering online marketing and digital education, and has bought and sold over $1 billion in online advertising.
Technology
Internet entrepreneur with over 25 years of experience in Internet marketing and technology startups.
Patient Education Platforms
Created HeartLibrary.com at St. Jude Medical, which reached over 10 million patients and became a benchmark.
Startup Management
Experienced in leading, growing, and achieving exits for multiple technology startups.
Digital Media
Extensive experience in the digital media landscape, recognized as an early pioneer.
National Recognition
Nationally recognized as an Internet entrepreneur and healthcare innovator.
Social Impact
Driven by a commitment to leveraging technology for positive social change and improving mental health outcomes.
Successful Exits
Achieved multiple successful exits with technology startups, including playing an instrumental role in Prodigy Internet's acquisition.
Digital Strategy
Successfully shaped the digital strategies for some of the world’s most recognized brands.
Fundraising
Participated in six Internet ventures that collectively raised over $50 million in venture capital, and Clinical Platform raised 500k-1m.
Advocacy
Passionate advocate for improving the lives of children, students, and families through technology and accessible information.
Education Technology Platforms
Developed Green Ribbon Library, a video-based mental health platform specifically for students, schools, parents, and educators.
Education
Passionate advocate for improving lives of children and students through technology, founded Green Ribbon Library.
Strategic Planning
Skilled in shaping digital strategies for major brands and defining strategic direction for innovative technology platforms.
Digital Product Development
Leads the development of mission-driven digital health and education platforms, with over 25 years of experience in the field.
Business Development
Over 25 years of experience, including a Director role at Prodigy Internet and leading business growth for multiple ventures.
COO Leadership
Served as President and COO of VersaCom LLC, one of the earliest successful Internet marketing companies.
Raised Funding
Helped six Internet ventures collectively raise over $50 million in venture capital and secured funding for Clinical Platform.
Project Management
Leads the comprehensive development and implementation of complex digital health and education platforms.
Telly Award Winner
Awarded a Telly Award as a television producer.
AI-powered Tools
Leverages AI-powered tools within Clinical Platform to enhance mental health education and support.
Social Media Marketing
Implicitly involved in developing content addressing social media pressures through the Green Ribbon Library platform.
Experience
job
President and COO
VersaCom LLC
Oversaw all operational aspects and provided leadership for one of the earliest successful Internet marketing companies.
Successfully led the operational growth and strategic direction as President and COO of a pioneering Internet marketing firm.
milestone
Entrepreneur / Founder
Multiple Technology Ventures
Launched and nurtured multiple technology startups from inception to market, demonstrating significant entrepreneurial drive over 25 years.
Achieved multiple successful exits from technology ventures and participated in six Internet ventures that collectively raised over $50 million in venture capital.
job
Founder & CEO
Clinical Platform, Inc.
Leads the development and strategic direction of mission-driven digital health and education platforms, including GreenRibbonLibrary.com and PediatricCancerLibrary.com, to improve health outcomes through technology.
Founded the company in 2019; developed Green Ribbon Library, a mental health platform serving hundreds of thousands of students; created PediatricCancerLibrary.com in collaboration with healthcare leaders; secured seed and Series A funding for the company.
job
Director of Internet Marketing
St. Jude Medical
Directed internet marketing strategies and initiatives within the healthcare industry to enhance patient engagement and education.
Created HeartLibrary.com, a groundbreaking patient education video platform that reached over 10 million patients and set a benchmark for digital patient engagement in healthcare.
job
Director of Business Development and Advertising
Prodigy Internet
Managed business development and advertising initiatives, playing a crucial role in the company's strategic growth and market position.
Played an instrumental role in the company’s acquisition by AT&T, contributing significantly to its successful exit.