Marco Damasio de Lima
Founder @ Awake Fintess · 4450 Leça da Palmeira, Portugal
Open to advisory
Customer acquisition · Product · Operations & Finance · Leadership & Strategy
Marco is a Founder @ Awake Fintess who advises early-stage founders. Happy to help with practical next steps, reviews, and intros where relevant. Areas I advise on: People Management, Operations, Operational Management, Financial Services Industry, Industry, Fitness Industry, Accountability, Personal, Process Optimization, Product, Achievement, Revenue Growth.
Makes warm intros to
5
Hours / month
About Marco
I started in 2011 earning $250 a month, commuting six hours a day by bus.
Today, I lead businesses in the USA, Portugal, and Brazil — built on vision, culture, and real execution.
I work with people who value substance over noise. Those who look for businesses with strong fundamentals, clear leadership, and the ability to grow without depending on hype or personal branding. My focus is building operations that stand on process, people, and long-term thinking.
I’ve been in the financial sector since 2011, founder of Port (a credit fintech in Brazil) and responsible for the turnaround of Awake Fitness in Portugal. I’m not a business presenter. I’m a founder — present in the decisions, close to the operation, and accountable for results.
If you’re looking for real impact, with people who execute, adapt, and deliver — not just promise —
you’re in the right place.
Company
Awake Fitness
awake.com.pt
Fast-growing fitness and pilates brand in Portugal and looking to expand to Europe and USA.
Company Stage
Growth
Funding Stage
Seed
Funding Raised
None/Bootstrapped
Team Size
10-50 employees
Annual Revenue
$500k to $1M
Location
Leça da Palmeira, Porto, Portugal
Founded
2023
Industries
Health & Beauty, Services
Skills
Execution
Drives real execution and ensures delivery of tangible results in business operations.
Founder
Has founded and led multiple businesses, including a credit fintech.
Operational Management
Maintains close involvement with day-to-day operations to ensure efficiency and accountability.
Financial Services Industry
Has been actively involved in the financial sector since 2011.
Accountability
Takes full accountability for business results as a founder and leader.
Company Founding
Initiated and built companies from the ground up, establishing vision and operations.
Leadership
Leads businesses in the USA, Portugal, and Brazil, emphasizing clear leadership and strategic vision.
Business Turnaround
Successfully executed the turnaround of Awake Fitness, demonstrating strong crisis management and growth strategies.
Fintech Industry
Founded Port, a credit fintech company in Brazil.
Decision Making
Actively involved in key business decisions, staying close to the operation and results.
Business Management
Manages businesses with strong fundamentals, focusing on operations, process, people, and long-term thinking.
Business Growth
Possesses the ability to grow businesses, demonstrated by leading Awake Fitness to fast growth and expansion.
Fitness Industry
Led the turnaround and growth of Awake Fitness, a fitness and pilates brand.
Adaptability
Demonstrates the ability to adapt to new challenges and deliver results in dynamic environments.
Strategic Planning
Develops and implements long-term strategies for business growth and operational stability.
Credit Industry
Experience in the credit sector through founding a credit fintech - Port.
Revenue Growth
Drove significant revenue growth, with Awake Fitness achieving $500k-1M annual revenue.
Services Industry
Operates within the services industry, as indicated by the nature of Awake Fitness.
Financial Management
Possesses a background in the financial sector since 2011 and manages business revenue.
Wellness Industry
Involved with a pilates brand, contributing to the broader wellness sector.
Process Optimization
Focuses on building operations that stand on strong processes to ensure efficiency and scalability.
People Management
Emphasizes the importance of people and culture in building successful business operations.
International Expansion
Leads businesses through international expansion, as seen with Awake Fitness in Portugal
Bootstrapping
Has experience in self-funding business growth, as Awake Fitness was bootstrapped.
Seed Funding Management
Manages businesses at the seed funding stage, overseeing growth and development.
Team Scaling
Experience in scaling teams, managing organizations with headcounts between 10-50 people.
Experience
job
Leader / Turnaround Manager
Awake Fitness
Led the turnaround and subsequent growth of Awake Fitness, a fast-growing fitness and pilates brand in Portugal, managing its expansion to the USA. Focused on establishing strong operations, process, people, and culture.
Successfully executed the turnaround of Awake Fitness, driving its growth to $500k-1M annual revenue, and overseeing its international expansion to the USA. Built the business on vision, culture, and real execution.
job
Founder
Awake Fitness
Founded and led a credit fintech company in Brazil, operating within the financial sector since 2011. 2023 bought a Fitness Company in Portugal to diversify the portfolio and make a complete turnaround, growing the revenue 5x.
Successfully founded and built Port, a credit fintech in Brazil, establishing its operations and market presence. More than $450mm dollars in credit sales. Successfully make the turnaround of Awake Fitness, in Portugal.