Joe Mattiko
I am a passionate consumer goods product & brand development expert who brings industry best practices to the benefit of the aspiring innovator and recently established product companies.
Founder & President @ Acumen CPG · Parkton, Maryland, US
About Joe
I've been bringing new consumer products and brands to life in the US and around the world for more than 30-years for global leading organizations such as Hasbro, Gillette, P&G, and many new entrepreneurial startups. My knowledge and direct leadership experience spans both technical and business functions including marketing, branding, design, engineering, packaging, consumer insights, manufacturing, licensing, mergers & acquisitions, global expansions, and many others. Deep cross-discipline real-world industry experience allows me to see the larger interconnected picture necessary for enduring success.
Core strengths are strategy, leadership, mentoring, and creativity.
A partial list of iconic brands I've has the honor to lead and grow include Star Wars, Batman, Transformers, Crest, Swiffer, Max Factor, CoverGirl, and others. Product categories include regulated & unregulated formulated products, medical devices, toys & games, home care, personal care, beauty & cosmetics, and food & beverage.
Following 25-years learning from within industry leading organizations I founded Acumen CPG, a consulting company that helps aspiring independent product inventors successfully navigate the complex journey from idea to store shelf.
Company
Acumen CPG
www.acumencpg.com
Bringing a new product idea to life that can enjoy commercial success should be a fulfilling & joyful journey, but it’s one that requires specific knowledge that is difficult to effectively research or discovered online. If your budget and free-time allows for it, a costly trial & error approach can be very informative… but for most organizations and individuals this is seldom a viable option. Pulling back the curtain to provide integrated real-world knowledge is at the heart of what Acumen CPG does and is what sets us apart from others in the product & brand development space.
Funding Raised
Undisclosed
Team Size
1-5 employees
Annual Revenue
Undisclosed
Founded
2017
Industry
Consumer Products
Skills
Experience
job
Product Development Leader
Hasbro
Led product development for iconic brands, focusing on consumer insights and market trends.
Successfully launched multiple product lines that became market leaders.
job
Brand Manager
Gillette
Managed branding and marketing strategies for personal care products.
Increased brand awareness and market share through innovative marketing campaigns.
job
Marketing Director
P&G
Oversaw marketing strategies for a range of consumer products, focusing on brand growth and consumer engagement.
Drove significant growth in brand equity and sales through strategic marketing initiatives.
job
Founder & President
Acumen CPG
Founded a consulting company that helps aspiring independent product inventors navigate the journey from idea to store shelf.
Established a consulting firm that provides integrated real-world knowledge in product and brand development.