Andrea Westmeyer
As the visionary behind Epiphany Project, Andrea brings more than three decades of experience in performance-driven marketing, conscious leadership, and a belief in the power of life-affirming transformations. She’s led high-growth organizations, built trusted partnerships, and delivered measurable ROI results for Fortune 500 companies. As creator of Fantastic Humans, Andrea blends strategic vision with a people-first approach, leveraging deep market insight and storytelling to lead our mission to transform lives and redefine living well. As a professionally trained vocalist, pianist, and flutist, Andrea understands the unique power of the arts to create emotional connection, build trust, and perform at the highest levels of human potential.
Des Moines, IA, USA
About Andrea
As the driving force and visionary behind the organization, Andrea brings more than three decades of experience at the intersection of performance-driven marketing and conscious leadership. Her inspiration is deeply personal, rooted in her own journey supporting loved ones through illness and loss, and in her conviction that all people deserve to feel part of a community that supports their well-being during life’s inevitable disruptions.
Andrea is a recognized impact entrepreneur and growth leader with a strong record of building high-performance organizations. She led marketing and sales for a venture-backed technology company featured in Microsoft’s Home of the Future, became president and owner of a mid-sized marketing agency by age 34, and founded Measurement Mojo in 2012, pioneering channel-level ROI attribution for global pharmaceutical companies and licensing the IP to mid-size marketing agencies. Widely regarded as a strategic, action-oriented leader, Andrea is known for clarifying complex challenges, building high-trust partnerships, and delivering measurable results. Her expertise spans business development, sales and marketing strategy, customer experience, and innovative go-to-market approaches that consistently anticipate industry opportunities. With Bachelor of Arts degrees in journalism, public relations, and music, Andrea became a trusted partner to Fortune 500 clients and a respected thought leader in marketing analytics and optimization.
Andrea’s leadership throughout her career and at Epiphany Project is defined by her ability to blend visionary thinking with effective execution. As creator, executive producer, and host of Fantastic Humans, Andrea has demonstrated a steadfast commitment to her mission, even turning down a lucrative opportunity in order to protect her creative vision and intellectual property. As CEO, Andrea leverages her sharp market insight, storytelling skills, and personal dedication to build a comprehensive wellness ecosystem with endless potential. Her drive, people-focused approach, and belief in the power of a well-told story position her as the architect behind Epiphany Project’s mission to transform lives.
Company
Epiphany Project
Epiphany Project is building SoulAura, an integrated well-being platform that turns relatable stories into connection, guided growth, and meaningful action. Designed to support people through life’s transitions and beyond, SoulAura brings content, community, trusted resources, and live experiences together across web, app, livestream, and in-person settings. Human wisdom and behavioral science lead, while AI personalizes the journey, optimizes engagement, and enables the platform to scale.
Location
Des Moines, Iowa, United States
Industry
Healthcare
Skills
Performance-Driven Marketing
Andrea has over three decades of experience driving results through strategic and effective marketing initiatives.
Entrepreneurship
As an impact entrepreneur, Andrea has founded multiple organizations and driven significant growth.
Organizational Leadership
She has a strong record of building and leading high-performance organizations, including a marketing agency and Epiphany Project.
Pioneered Innovation
Andrea pioneered channel-level ROI attribution for global pharmaceutical companies.
Strategic Thinking
Andrea is widely regarded as a strategic, action-oriented leader, clarifying complex challenges and anticipating opportunities.
Marketing Analytics
She pioneered channel-level ROI attribution for global pharmaceutical companies and is a thought leader in optimization.
Marketing Strategy
She is known for developing innovative go-to-market approaches and strategic sales and marketing plans.
Conscious Leadership
Andrea's leadership is defined by a people-focused approach and a belief in creating supportive communities.
Storytelling
She leverages deep market insight and storytelling skills to lead missions and create emotional connections.
Wellness Industry
Epiphany Project focuses on a comprehensive wellness ecosystem, reflecting deep engagement with the wellness industry.
Business Development
Her expertise includes fostering high-trust partnerships and expanding market reach through strategic relationships.
Content Creation
As creator, executive producer, and host of Fantastic Humans, she demonstrates strong content development skills.
Partnership Building
She excels at building high-trust partnerships, fostering collaboration and mutual success.
Customer Experience
Andrea's approach emphasizes understanding and enhancing the customer journey to build meaningful connections.
Sales Strategy
Andrea has led sales efforts for a venture-backed technology company and brings expertise in business development.
Healthcare Industry
Andrea is building SoulAura as an integrated well-being platform, operating within the healthcare sector.
Experience
job
Founder
Measurement Mojo
Established and led a company specializing in channel-level ROI attribution for global pharmaceutical companies.
Pioneered channel-level ROI attribution and successfully licensed the intellectual property to mid-size marketing agencies.
milestone
Creator, Executive Producer, Host
Fantastic Humans
Conceived, produced, and hosted a media project focused on personal mission, demonstrating commitment to creative vision and intellectual property.
Successfully created and produced the Fantastic Humans series, protecting its creative vision and intellectual property.
job
President and Owner
Mid-sized Marketing Agency
Served as president and owner, overseeing the management and operations of a marketing agency.
Achieved presidency and ownership of a mid-sized marketing agency by age 34, demonstrating early leadership and entrepreneurial success.
job
CEO, Creator, Executive Producer, Host
Epiphany Project
Leads the vision and execution of Epiphany Project, building SoulAura, an integrated well-being platform, and oversees content, community, resources, and live experiences leveraging human wisdom, behavioral science, and AI.
As the driving force, Andrea launched the SoulAura platform, transforming lives through a comprehensive wellness ecosystem.
education
Bachelor of Arts
[University Name Not Provided]
Completed studies earning Bachelor of Arts degrees across multiple disciplines.
Obtained Bachelor of Arts degrees in Journalism, Public Relations, and Music.
job
Marketing and Sales Leader
Venture-backed Technology Company
Led comprehensive marketing and sales initiatives for a technology company, focusing on growth and market presence.
Successfully led marketing and sales efforts that resulted in the company being featured in Microsoft’s Home of the Future.