Toby Palmer
Financial Wellness Advisor specializing in tech startups. • As a CTO turned financial professional, I design financial roadmaps that empower tech startups—guiding founders and employees from launch to successful exit.
Founder & Startup Financial Advisor · Charleston, SC, USA
About Toby
Founded by Toby Palmer—a former tech entrepreneur and CTO turned licensed financial professional—Palmer Financial Wellness is dedicated to helping startup founders and employees navigate the complexities of financial well-being.
Raised in a small rural community on Virginia’s Eastern Shore by two public high school teachers and coaches, Toby developed a deep appreciation for education, resilience, and the power of financial literacy. A proud graduate of James Madison University, he built a 30+ year career spanning business, financial services, and technology. His experience ranges from working with high-growth startups to leadership roles at global tech nonprofits such as CompTIA. As a former Principal Owner, Managing Director, and Chief Technology Officer at a financial services firm, Toby understands firsthand the financial challenges entrepreneurs and their teams face.
After relocating to Charleston, SC, Toby founded Palmer Financial Wellness to bridge the gap between financial strategy, tech startups and personal well-being. By providing tailored financial guidance to startup teams, the firm helps founders and employees gain stability, confidence, and long-term success—empowering them to focus on innovation without financial stress.
At Palmer Financial Wellness, we believe that financial clarity fuels business growth. Let us help you build a thriving future.
Company
Palmer Financial Wellness
www.palmerfinancialwellness.com
As a startup founder, you face a unique set of financial challenges. From managing inconsistent income and cash flow to securing funding, the decisions you make today will impact your company’s success tomorrow. A successful startup financial roadmap takes into account the distinct aspects of both personal and business finance.
Team Size
Just Me/Co-Founders
Founded
2024
Industry
Finance
Skills
Founder
Founded Palmer Financial Wellness to assist startup founders with financial challenges.
CTO
Served as Chief Technology Officer at a financial services firm, leading tech initiatives.
Education Advocacy
Developed a deep appreciation for education and financial literacy from a young age.
Experience
job
Founder & Startup Financial Advisor
Palmer Financial Wellness
Founded a financial advisory firm focused on helping tech startups navigate financial challenges.
Developed tailored financial strategies for startup teams, enhancing their financial clarity and business growth.
education
Bachelor's Degree
James Madison University
Graduated with a degree that laid the foundation for a career in business and finance.
Acquired essential knowledge in business principles and financial literacy.
job
Chief Technology Officer
Financial Services Firm
Led technology initiatives and financial strategy at a financial services firm.
Implemented technology solutions that improved financial service delivery and client satisfaction.