Tagline
Ani Phyo is a wellness-tech innovator, best-selling author, and founder of Care for Care, building a scalable AI-powered platform to support the 53M+ unpaid caregivers navigating overwhelm and isolation.
Bio
Ani Phyo – CEO, Care for Care
Ani Phyo is a serial entrepreneur and wellness-tech innovator with a proven track record of building platforms, products, and communities at scale. She is the founder of Care for Care (C4C), a caregiver platform that centralizes resources, support, and solutions for millions of unpaid caregivers—an underserved yet rapidly growing global market.
Platform & Tech Innovation
Ani has a long history of building and scaling platforms—from co-founding a multimedia studio that pioneered the first live-streamed fashion show on the internet in 1994 to launching SmartMonkey Foods - a wellness company that scaled into national distribution. She directed interactive learning initiatives for Simon & Schuster integrating textbooks with digital tools in 1996; later built and led Disney Channel’s Interactive Media team; and co-developed Baxter Healthcare’s clinician-patient management platform for hemophilia care in 2000. Her expertise in bridging health, technology, and community uniquely positions her to lead C4C as a scalable, tech-driven caregiving ecosystem.
Health & Wellness Authority
As an award-winning author of seven books, NASM-certified trainer, and holistic nutritionist, Ani brings deep expertise in wellness—directly relevant to caregiver health, resilience, and prevention. She has worked with the U.S. Surgeon General and Department of Health and Human Services to advance women’s health initiatives, demonstrating her ability to partner with large institutions.
Community Builder & Media Leader
Ani’s media presence—through best-selling books, national TV appearances, and her #1 uncooking show on YouTube—has proven her ability to build trust and mobilize large audiences. This skillset directly supports user acquisition and caregiver community engagement for C4C.
Mission-Driven & Market Aligned
With decades of experience at the intersection of wellness and innovation, Ani has dedicated her career to helping people live healthier, more empowered lives. Through C4C, she is transforming this mission into a scalable platform designed to support the 53+ million U.S. caregivers and hundreds of millions more worldwide.
Location
Thousand Oaks, CA, USA
Last Active
10 hours ago
Name / Logo
Elevator Pitch
C4C is Care for the Caregiver: A human first platform built to support caregivers the moment they need it most - with personalized resources, peer connection, and real-time guidance.
Industry
Healthcare
Team Size
Just Me/Co-Founders
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Annual Revenue
$0 to $100k
| Skill | Strength | Explanation |
|---|---|---|
| Wellness | 95 / 100 | Ani is a NASM-certified trainer, holistic nutritionist, and award-winning author of seven books on wellness. |
| Tech Innovation | 90 / 100 | Ani is a wellness-tech innovator passionate about integrating health, technology, and community to enhance daily wellbeing. Long before personal devices tracked metrics like sleep, stress, and hydration, she pioneered a digital platform empowering women to understand and improve their health through real-time insights and supportive community engagement. |
| Community Building | 90 / 100 | Ani has a proven track record of building trust and mobilizing large audiences through media presence, best-selling books, national TV appearances, and a popular YouTube show. |
| Author | 90 / 100 | Ani is an award-winning author of seven books and has a strong media presence. |
| Holistic Nutrition | 90 / 100 | Ani is a holistic nutritionist with deep expertise in wellness. |
| Product Management | 70 / 100 | Ani has experience in building scalable, tech-driven ecosystems like C4C. |
| Platform Development | 70 / 100 | Ani has a long history of building and scaling platforms, including co-founding a multimedia studio and launching SmartMonkey Foods. |
| Media Leader | 70 / 100 | Ani has national TV appearances and a popular YouTube show, demonstrating her media leadership. |
| User Acquisition | 50 / 100 | Ani's media skills directly support user acquisition and caregiver community engagement for C4C. |
| Founder | 50 / 100 | Ani is the founder of Care for Care and has co-founded a multimedia studio, CPG company, women's digital health platform, and a pressed juice company. |
| Healthcare | 30 / 100 | Ani is the founder of Care for Care, a caregiving platform, and has worked with health institutions like the U.S. Surgeon General. |
Title
CEO
Position Description
Founder and CEO of a caregiving platform that centralizes resources, support, and solutions for unpaid caregivers.
Accomplishment Notes
Built a scalable AI-powered platform to support over 53 million unpaid caregivers.
Title
Co-Founder
Position Description
Co-founded a studio that pioneered live-streamed fashion shows on the internet.
Accomplishment Notes
Pioneered one of the first live-streamed fashion shows, showcasing innovation in media and technology.
Title
Founder
Position Description
Launched a packaged food and wellness company that scaled into national distribution.
Accomplishment Notes
Scaled the company into national distribution, demonstrating expertise in wellness and business growth.
Title
Consultant
Position Description
Worked on advancing women’s health initiatives.
Accomplishment Notes
Partnered with large institutions to advance women’s health initiatives.