Chris Kincaid
Thirty Year Multi-Level Operations in Senior Housing and Services
Founder
About Chris
Chris has long recognized the wisdom we gain when we honor the seniors in our life by viewing the world as best we can through their eyes. Curious and a constant problem-solver, as a business student in college, Chris applied the fundamental management and operations principals he was learning about in school to his first job, leading and operating a 33-apartment assisted living community. In the decades since, Chris has spent his entire career working in senior care in a variety of settings. His experience includes overseeing all operations of single campuses (Non-Profit and For-Profit) as well as managing multi-site portfolios of Independent Living, Assisted Living/Memory Care, Adult Day Services and Private Duty Home Care. In addition to overseeing all day-to-day operations, such as ensuring compliance with state licensing and operating laws, staffing requirements, and human resource management, Chris’ responsibilities have included managing operating and capital budgets of all sizes, overseeing strategic fundraising, and funding opportunities, containing costs, providing P&L expertise, overseeing large capital projects, and managing marketing and sales efforts. Most recently, Chris’ focus has included strategic initiatives that emphasize Resident/Family/Employee satisfaction.
Chris’ involvement in the senior living industry did not happen by accident. From the time he was a young child, he was drawn to spending time with seniors. His after-school visits with his senior neighbors in elementary school became piano recitals at the community nursing home during his high school years. In college, he spent summers and holiday breaks in a different state as his great-grandmother’s full-time caregiver. His great-grandmother was his mentor and advisor, and she trusted him to care for her during her final years.
It was his experience as her caregiver that led him to seek out information about the then-fledgling assisted living concept. While a senior at the University of Central Oklahoma, he enrolled in an entrepreneurship class and spent a semester writing a business plan for building (start-up), opening (lease up), and operating (stabilized) an Assisted Living Community. This experience led to Chris’ first job leading and operating a Sterling House Assisted Living Community in Oklahoma while still in college. There, he learned firsthand the joys of listening and learning from his residents, and he received a firsthand crash course in management and operations that brought to life the concepts he was learning about in school.
After a few months in this job, he developed a budgeting and financial reconciliation process, and company leadership selected him to travel to different regions to teach and train this process to others. Eventually, he was operationally responsible for a portfolio of 27 properties in Oklahoma, in addition to traveling the country training and teaching on the budget process.
Chris has managed operations for companies such as Alterra (Brookdale), Certus Management, Senior Lifestyle Corporation and Americare Living Services, including leading turn-around efforts for targeted properties and advising in connection with strategic initiatives. Most recently, he served as Executive Director for Abe’s Garden Center of Excellence in Alzheimer’s Care in Nashville Tennessee.
He has served on the Oklahoma Assisted Living Association Board of Directors, appointed to the Governor’s Long Term Care Coalition, and consulted with Leading Age- Tennessee. Chris currently serves on the “I’m Still Here” National Board of Directors where programming development and implementation for those with Alzheimer’s Disease is the focus.
Finally, aside from passionately caring for and serving our senior population, he adores his time with his wife, Shannon and their five children as a blended family in Franklin, TN.
Company
TruNorth Management & Consulting
TNM.services
Provide a new approach to building Senior Living Communities through the modular/mobile construction industry that is less expensive and offers built in safety features that further protect the occupants
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Team Size
Just Me/Co-Founders
Annual Revenue
$0 to $100k
Location
Nashville, Tennessee, United States
Founded
2025
Industry
Healthcare
Skills
Assisted Living Industry
Extensive experience in the assisted living concept, operations, and management.
Compassion
Passionately cares for and serves the senior population.
Initiative
Sought out information about assisted living after a personal caregiving experience.
Turnaround Management
Led turn-around efforts for targeted properties within senior care organizations.
Operations Management
Responsible for all day-to-day operations of single campuses and multi-site portfolios.
Multi-site Management
Managed multi-site portfolios of various senior care services.
Memory Care Industry
Managed memory care services and served as Executive Director for Alzheimer's care.
Turnaround Leadership
Successfully led turn-around efforts for targeted properties.
Assisted Living Operations
Led and operated assisted living communities, including strategic initiatives for satisfaction.
Senior Care Industry
Dedicated entire career to working in various settings within the senior care industry.
Family Commitment
Enjoys time with his wife and five children in a blended family.
Curiosity
Identified as curious, leading to exploring new concepts like assisted living.
Board Membership
Served on the Board of Directors for multiple senior living industry associations.
Sales
Managed sales efforts for senior care facilities.
Financial Reconciliation
Developed and taught a financial reconciliation process to different regions.
P&L Management
Provided P&L expertise for senior care facilities.
Cost Containment
Successfully contained costs in various senior care operations.
Lease-Up Operations
Gained experience in the lease-up phase of assisted living communities.
Independent Living Services
Managed multi-site portfolios including independent living.
For-Profit Management (Senior Care)
Oversaw operations of for-profit senior care campuses.
Caregiving
Served as a full-time caregiver for his great-grandmother, which inspired his career.
Multi-Site Portfolio Oversight
Operationally responsible for a portfolio of 27 properties across Oklahoma.
Regulatory Compliance
Ensured compliance with state licensing and operating laws in senior care.
Employee Satisfaction
Emphasized employee satisfaction through strategic initiatives.
Budgeting
Developed and taught a budgeting process to different regions.
Marketing
Managed marketing efforts for senior care facilities.
Problem Solving
Identified as a constant problem-solver.
Customer Satisfaction
Emphasized resident and family satisfaction through strategic initiatives.
Strategic Planning
Focused on strategic initiatives for resident, family, and employee satisfaction.
Management
Throughout his career, Chris has led and operated various senior care communities and multi-site portfolios.
Empathy
Recognizes the wisdom gained from seniors and is drawn to spending time with them.
Staffing
Managed staffing requirements for senior care facilities.
Human Resources Management
Oversaw human resource management in senior care settings.
Strategic Consulting
Advised on strategic initiatives and consulted with industry organizations.
Process Development
Developed a budgeting and financial reconciliation process that was adopted company-wide.
Portfolio Management
Operationally responsible for a portfolio of 27 properties.
Non-Profit Management (Senior Care)
Oversaw operations of non-profit senior care campuses.
Alzheimer's Care
Served as Executive Director for a Center of Excellence in Alzheimer's Care.
Industry Board Service
Served on industry boards, including Oklahoma Assisted Living Association and 'I'm Still Here' National Board.
Budget Management
Managed operating and capital budgets of all sizes, and developed a financial reconciliation process.
Memory Care Services
Managed multi-site portfolios including memory care, and served as Executive Director for Alzheimer's care.
Capital Budgeting
Managed capital budgets and oversaw large capital projects.
Startup Operations
Gained experience in the startup phase of assisted living communities.
Policy & Advocacy
Appointed to the Governor's Long Term Care Coalition.
Independent Living Industry
Managed independent living services within multi-site portfolios.
Government Appointment
Appointed to the Governor's Long Term Care Coalition.
Project Management
Oversaw large capital projects and strategic initiatives.
Business Education
Studied business as an undergraduate, applying principles to his first job.
Training & Development
Traveled the country to teach and train a budgeting and financial reconciliation process.
Home Care Industry
Managed private duty home care within multi-site portfolios.
Adult Day Services
Managed multi-site portfolios including adult day services.
Adult Day Services Industry
Managed adult day services within multi-site portfolios.
Private Duty Home Care
Managed multi-site portfolios including private duty home care.
Fundraising Strategy
Oversaw strategic fundraising and funding opportunities.
Business Planning
Developed a comprehensive business plan for an assisted living community.
Program Development
Involved in programming development for Alzheimer's Disease.
Entrepreneurship
Wrote a business plan for building, opening, and operating an assisted living community in college.
Program Implementation
Involved in programming implementation for Alzheimer's Disease.
Piano
Performed piano recitals at a community nursing home during high school.
Experience
education
Business Student (Entrepreneurship Focus)
University of Central Oklahoma
Pursued business studies, with a particular focus on entrepreneurship principles applied to the senior care industry.
Developed a comprehensive business plan for the startup, lease-up, and operation of an Assisted Living Community as part of an entrepreneurship class.
job
Executive Director
Abe’s Garden Center of Excellence in Alzheimer’s Care
Served as Executive Director, overseeing operations and focusing on excellence in Alzheimer's Care in Nashville, Tennessee.
Contributed to the center's mission by leading operations and strategic initiatives for quality Alzheimer's care.
job
Leader and Operator (Portfolio Management)
Sterling House Assisted Living Community
Led and operated a 33-apartment assisted living community, applying fundamental management and operations principles. Later responsible for operations of a 27-property portfolio across Oklahoma.
Developed a budgeting and financial reconciliation process that company leadership selected him to teach and train across different regions, significantly improving financial operations.
milestone
Board of Directors Member
Oklahoma Assisted Living Association
Served on the Board of Directors, contributing to the governance and strategic direction of the association supporting assisted living facilities.
Provided industry expertise and leadership as a board member, influencing standards and practices within the Oklahoma assisted living sector.
job
Multi-Level Operations Management & Strategic Advisor
Multiple Senior Care Organizations
Oversaw comprehensive operations for single campuses and multi-site portfolios, including Independent Living, Assisted Living/Memory Care, Adult Day Services, and Private Duty Home Care.
Led successful turn-around efforts for targeted properties, advised on strategic initiatives, and managed diverse aspects of senior care operations, including budgets, human resources, and regulatory compliance.
job
Consultant
Leading Age - Tennessee
Provided consulting services to Leading Age - Tennessee, leveraging extensive experience in senior living.
Advised the organization on best practices and strategic approaches within the senior care industry.
milestone
Board Member
“I’m Still Here” National Board of Directors
Currently serving on the board, focusing on programming development and implementation for individuals with Alzheimer's Disease.
Provides ongoing strategic guidance and expertise for the development and implementation of critical programs for Alzheimer's care.
milestone
Appointee
Governor’s Long Term Care Coalition
Appointed to a statewide coalition focused on long-term care, contributing to policy discussions and recommendations.
Influenced public policy and advocacy efforts related to long-term care through active participation in the Governor’s coalition.