JB

Joan Beeson

From my starting professional life as a copywriter for early desktop software and non-profits to roles as global marketing executive, entrepreneurial ventures have been core to my career. giveBeauty harnesses all of my experience and that of my loyal invaluable team in building a simple yet elegant solution of gift giving and lifting up small businesses.

Founder @ givebeauty · Chelmsford, Massachusetts, US

About Joan

Professional life started as an editor for and early IDG publication Digital Audio magazine in 1987, launching this English/Philosophy major into the world of technology, copywriting and marketing. Once I started having children my copywriting career took off writing about software startup -- many that are now the giants that dominate the tech world now. My role segued into larger marketing roles, again for pioneering startups working for some incredible minds and visionary entrepreneurs -- a seemingly recurring theme I my career early on. I conceived the idea for giveBeauty in 1999 to solve my own issues with gift giving, and launched its first iteration in 2004, but shelved it in 2007 when technology issues proved to be insurmountable. So it was back to work as a director for OSF Global as Managing Director of one its divisions. In 2013 I started multiMind Media, a design/development/branding agency with the purpose of building my own team to rebuild giveBeauty while supporting it with projects. Fast forward to 2024 as we slide giveBeauty development in between our other work to begin rebuilding it better, faster, stronger ( a quote form an old TV series opener, the Six Million Dollar Man).

Company

Gift cards are the most popular gift in the U.S., but almost all the value flows to a few big brands instead of local businesses.
giveBeauty is a multi-merchant beauty and wellness gift card that lets people give meaningful experiences—salons, fitness, self-care—while helping small businesses acquire new clients through gifting.
It’s a simple way to turn everyday gift spending into local economic impact, with a scalable fintech model underneath.

Funding Stage

Seed

Funding Raised

None/Bootstrapped

Team Size

5-10 employees

Annual Revenue

$0 to $100k

Location

Lowell, MA, USA

Founded

2025

Industry

Consumer Products

Skills

35+ years experience as marketing professional and executive