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Chris Guest

Founder @ The Traction Design Co.

San Francisco

About Chris

Serial startup CMO turned advisor with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.

Working on a concept to help startup founders resolve their challenges in achieving scalable traction.

Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.

Company

The Traction Design Co.

www.tractiondesignco.com

Traction Design is a new methodology that empowers startups to achieve scalable traction, and The Traction Design Company is dedicated to bringing this methodology to as many startups as possible.

Our mission at The Traction Design Co is to ensure that no worthy innovation fails due to a lack of traction. We provide the ultimate resource and service for solving the traction challenges that startups face.

Drawing upon my extensive experience as a CMO of tech startups for over 8 years, the Traction Design methodology incorporates a combination of original techniques and processes that I have personally designed, as well as curated and tested over the years.

Initially, I am offering my services as a fractional CMO with a unique superpower for traction. My goal is to prove and refine the process by working with as many startups as possible. Additionally, I am developing a productized version of the philosophy and processes to make them as accessible to early startups as possible.

Location

San Francisco

Founded

2023

Skills

Raised FundingAward WinnerProduct ManagementFounderTechnologySalesProduct InnovationStorytellingStartup ManagementConsultingMarketingConsultancy ExperienceConsumer Brands

Raised Funding

Contributed to over $40M VC raised for various startups.

Award Winner

Won numerous awards for marketing and product innovation.

Experience

job

Consultant

AKQA

Provided consultancy services to leading consumer brands, enhancing their marketing and product strategies.

Worked with prestigious brands like Audi, Mercedes-Benz, and Ferrari to innovate their marketing approaches.

job

CMO

Various Tech Startups

Led marketing strategies and product innovation for tech startups, focusing on achieving product-market fit and scalable traction.

Guided multiple startups to successful funding rounds and market entry, leveraging extensive marketing expertise.

job

Founder

The Traction Design Co.

Founded a company dedicated to helping startups achieve scalable traction through a unique methodology.

Developing a productized version of the Traction Design methodology to assist early startups.