Frank Ricciardi
Founder of Maavee Health, a Web3 company building the Health Economy where human behavior is transformed into economic value for all network participants.
Founder & CEO · Miami Beach, FL, USA
About Frank
Frank Ricciardi is the founder of Maavee, a Web3 platform and protocol that converts human behavior into currency and health into a true economic asset for individuals, companies, communities, and nations.
Frank began his career at Andersen Consulting, helping life sciences giants like AstraZeneca and Amgen commercialize products. He later joined the early wave of internet pioneers like more.com and DigitalThink. He spent 13 years on the executive leadership team at SaaS success story Cornerstone OnDemand, contributing to the company’s growth from $500K to nearly $500M in revenue, which led to a successful IPO. Frank built the global customer capabilities, led international expansion across seven Asia-Pacific countries, and ultimately served as Chief Customer Officer.
With a proven track record of scaling technology companies from startup to IPO and beyond, Frank brings a rare blend of strategic vision and execution combined with global perspective and cultural savvy. He has lived on four continents and holds degrees in Finance and Economics from Drexel University.
Based in Miami Beach, Frank is a global citizen and lifelong learner. He advises technology companies around the world and is committed to shaping a future where well-being drives prosperity for individuals and for society.
Company
Maavee Health
www.gomaavee.com
Maavee solving a VERY meaty problem: capturing the massive economic leakage from the disconnected systems that attempt to keep humans well. This leakage comes from the well-intended spending by employers, consumer brands and solution providers, payors (both health and life insurance), and soon to be government, among others.
Wellness, or the good behavior and habits that delay or prevent chronic conditions, is a consumer proposition that has amassed a $5.7T global industry ($1.9 in the US) because we have taken our well-being into our own hands and do not rely on healthcare, employers, and others to keep us well.
Maavee unifies these massive stakeholder groups into a single n-sided market network, captures a portion of their economic energy, and directs it into a new way to experience the pursuit of well-being. We bridge the Web2 and Web3 worlds. Maave for human behavior what solar is for the electric utility. Rather than purchasing electricity from the utility, we can now install solar panels, create electricity, and sell the excess back to the grid. Maavee is creating a market that allows humans to sell “behavior” to the stakeholders that want us to be healthy and productive. Said differently, Maavee allows humans to monetize behavior-as-an asset that will increase in value over time along with network participation and utility.
The experience is a consumer-first, human-centered, platform of platforms – not another portal from your employer or health plan – that serves as your wellness hub and is fueled by trusted media and content to educate and inspire, community for connection and support, a hyper-curated wellness marketplace of the the very best wellness brands on the planet (YES), features to engage and nudge along the way, and most importantly, a behavior-outcome-reward market that allows stakeholder to purchase (reward) your good behavior. No longer is it cliché to say health is wealth – it’s quite literally the truth!
Currently, Maavee is generally available, generating revenue, yet has only realized approximately 3% of its full vision.
Company Stage
Growth
Funding Raised
$500k to $1M
Team Size
1-5 employees
Annual Revenue
$0 to $100k
Location
Los Angeles, CA
Founded
2021
Industry
Health & Beauty
Skills
Founder
Founded Maavee, a platform aimed at transforming the health and well-being economy.
Health & Wellness
Founder of Maavee, focusing on the health and well-being economy.
Leadership
Served as Chief Customer Officer and Chief Business Officer, leading teams and strategic initiatives.
Product Management
Led product lifecycle management and commercialization in the life sciences industry.
IPO
Contributed to the successful IPO of Cornerstone OnDemand.
Business Strategy
Architected growth capabilities and international business strategies at Cornerstone OnDemand.
SaaS Development
Experience in SaaS companies, focusing on innovative product features and customer retention.
Life Sciences
Worked with major companies in the life sciences sector, including AstraZeneca and Amgen.
Sales
Experience in sales strategies and customer engagement, particularly in the health and wellness sector.
Global Citizenship
Lived on four continents and embraces a global perspective.
Experience
job
Consultant
Andersen Consulting (now Accenture)
Focused on product lifecycle management and commercialization in the life sciences industry.
Worked with major pharmaceutical companies to enhance product strategies.
job
Chief Customer Officer
Cornerstone OnDemand
Oversaw customer engagement and retention strategies, leading international business operations.
Played a key role in growing the company from $250,000 to nearly $500 million in annual recurring revenue and contributed to its IPO.
job
Chief Business Officer
Thrive Global
Led the transition from a media company to a technology-focused organization.
Successfully pivoted the business model and expanded the company's technological capabilities.
job
Executive Team Member
DigitalThink
Contributed to the development of learning solutions in the SaaS space.
Helped establish the company as a leader in the learning technology sector.
job
Founder & CEO
Maavee Health
Leading the development of a population wellness platform that monetizes human behavior for health and well-being.
Founded the company and developed a unique market approach to wellness, generating revenue and expanding the vision.
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