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Nathan Menkveld

Optimizing Product and Revenue Growth Strategy for SaaS & Blockchain | Founder with Successful Exit | Software Architect

Founder @ Pier Solutions · Santa Ana, California, US

About Nathan

I currently split my time between two ventures: (1) helping SaaS and Web3 businesses uncover hidden revenue opportunities, optimize product and marketing strategies, and diversify income streams; and (2) actively validating a consumer product idea, which I aim to bring to market soon.

With 6 years as a CEO/CTO and 12 years as a software developer, I’m known for my entrepreneurial mindset and adaptability. I have a proven track record in both tech startups and Fortune 500 companies, leading complex projects and strategic initiatives. My strengths include solving complex problems, driving strategic initiatives, and fostering continuous improvement.

In addition, I co-founded and managed an agritourism business, achieving over 100% YoY revenue growth and a seven-figure acquisition. At a blockchain startup, I developed a proprietary algorithm, redesigned the token economy, and overhauled the product roadmap, securing $2M in seed funding.



Company

PIER Solutions

Our product offers a discreet vaping solution that eliminates second-hand effects and unwanted attention, allowing users to vape freely in any environment—at home, in public, or at work—without disrupting others. By addressing challenges like social discomfort, negative attention, harsh weather, or stepping away from conversations, we provide vapers the freedom to enjoy their habit or take their medication privately and responsibly, ensuring peace of mind for everyone involved.

Company Stage

Idea

Funding Stage

Pre-Seed

Funding Raised

None/Bootstrapped

Team Size

Just Me/Co-Founders

Annual Revenue

Undisclosed

Founded

2024

Industry

Consumer Products

Skills

EntrepreneurshipMarketingRevenue OptimizationWeb3 DevelopmentSoftware EngineeringProject ManagementConsumer ProductsSuccessful ExitProduct ManagementCo-FounderTechnologySecured FundingSaaS DevelopmentStrategic Initiatives

Experience

job

Software Developer

Various Tech Startups and Fortune 500 Companies

Worked as a software developer for various tech startups and Fortune 500 companies, leading complex projects and strategic initiatives.

Known for solving complex problems and driving continuous improvement across projects.

job

CTO

Blockchain Startup

Developed a proprietary algorithm and redesigned the token economy for a blockchain-based product.

Secured $2M in seed funding and overhauled the product roadmap to enhance market fit.

job

Founder

PIER Solutions

Leading the development of a discreet vaping solution that addresses social discomfort and negative attention associated with vaping.

Successfully bootstrapped the company and developed a product aimed at providing users with a private vaping experience.

job

Co-Founder

Agritourism Business

Co-founded and managed an agritourism business focused on providing unique experiences to customers.

Achieved over 100% YoY revenue growth and successfully exited the business with a seven-figure acquisition.