Pierre Normandin

Started as a stockbroker, mastered finance, then led LBOs, becoming an industrialist. Bootstrapped Meatleo in 2021, now seeking investment partners to scale and reach key milestones

Pierre embodies the essence of a self-taught, action-oriented leader whose exceptional drive and resilience are critical for steering an ambitious start-up company like Meatleo. His ability to spot opportunities and innovate is supported by a vast reservoir of knowledge and a visionary mindset.

At 26, Pierre was honored as Rookie of the Year at a prominent Canadian brokerage firm, standing out among more than 100 recruits nationwide. Within three years, he rose to Vice President and Portfolio Manager, reaching this milestone without a formal financial education.

In 1996, he co-founded a leveraged buyout (LBO) company, successfully completing 10 acquisitions and becoming CEO by age 38. His expertise extends across four B2B and B2B2C industries.

In 2021, driven by an urgent need to develop a new way to produce meat, Pierre chose to bootstrap Meatleo rather than wait to convince others. As a true missionary of this cause, he believed in taking immediate action to bring his vision to life.

Although some might describe him as a “quick study,” Pierre attributes his success to his exceptional work ethic and unwavering commitment.

Canadian Agrifood biotechnology company founded in 2021, dedicated in producing the best ground beef product in the world.