Nathan is founder and CEO of LnUP, bringing a unique blend of business, innovation, and sport leadership experience to his role. Prior to LnUP he served as a collegiate and prep basketball coach, an executive in an interactive marketing start-up, and as VP of a national non-profit sports organization where he was tasked with revitalizing their business model and launching new travel clubs and programs.

LnUP is helping brands stand out in today’s saturated digital marketplaces by connecting them with a new and valuable marketing partner, college athletes, leveraging their Name, Image, and Likeness rights. Enabling brands to tap into the trust and authenticity these athletes bring, to reach their dedicated, engaged audiences in a heartbeat. With LnUP, we're creating win-win situations: athletes get empowered, businesses gain visibility.. In an age where distribution is easy but discovery is tough, LnUP is the bridge that connects brands to the spotlight. Let's change the game together!"