Tagline
Founder and CEO of LnUP
Bio
Nathan is founder and CEO of LnUP, bringing a unique blend of business, innovation, and sport leadership experience to his role. Prior to LnUP he served as a collegiate and prep basketball coach, an executive in an interactive marketing start-up, and as VP of a national non-profit sports organization where he was tasked with revitalizing their business model and launching new travel clubs and programs.
Last Active
a year ago
Name / Logo
Elevator Pitch
LnUP is helping brands stand out in today’s saturated digital marketplaces by connecting them with a new and valuable marketing partner, college athletes, leveraging their Name, Image, and Likeness rights. Enabling brands to tap into the trust and authenticity these athletes bring, to reach their dedicated, engaged audiences in a heartbeat. With LnUP, we're creating win-win situations: athletes get empowered, businesses gain visibility.. In an age where distribution is easy but discovery is tough, LnUP is the bridge that connects brands to the spotlight. Let's change the game together!"
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| Skill | Strength | Explanation |
|---|---|---|
| Interactive Marketing | 50 / 100 | |
| CEO | 50 / 100 | |
| Sports Leadership | 50 / 100 | |
| Business Model Innovation | 50 / 100 | |
| Founder | 50 / 100 | |
| Sports | 50 / 100 | |
| Marketing | 50 / 100 |
Title
Executive
Position Description
Oversaw marketing strategies and initiatives for a start-up focused on interactive marketing solutions.
Accomplishment Notes
Contributed to the growth and visibility of the start-up in a competitive market.
Title
VP
Position Description
Revitalized the business model and launched new travel clubs and programs.
Accomplishment Notes
Successfully implemented new programs that increased engagement and revenue.
Title
Coach
Position Description
Coached basketball teams at collegiate and prep levels, focusing on player development and team strategy.
Accomplishment Notes
Developed successful teams and fostered athlete growth and leadership skills.
Title
Founder and CEO
Position Description
Leading a company that connects brands with college athletes for marketing opportunities.
Accomplishment Notes
Developed a unique business model leveraging athletes' Name, Image, and Likeness rights to create marketing partnerships.