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Madeline Johnson

Marketing Strategist

Bio

I am a media strategist and social media marketer. I have been featured on NBC’s Today Show as a leading marketing expert, and have represented prestigious and well-known brands including Aveda hair care and cosmetics; The Spas at Fairmont Raffles Hotels; YonKa Paris skincare, Rene Furterer Paris; Paul Labrecque Salon & Spa; Townhouse Spa, Acqua Beauty Bar; Leonor Greyl hair care; StriVectin skincare; Somme Institute skincare, Carthusia fragrances; Profumi di Forte; Nasomatto and Morgane Le Fay perfumes. Additionally I have worked with Surya Brasil, a natural, organic and vegan beauty brand sold in Whole Foods and natural retailers worldwide along with UniKWax Centers and OurSkinny, the easiest diet ever.

I have also represented non-profit organizations dedicated to helping companies create solutions for global challenges including Businesses for Social Responsibility and The Council on Economic Priorities. In 2015 I helped launch Melius, a better way to help people everywhere become financially fit.

Throughout my career I have developed relationships with the editors of top tier media outlets including Allure, Glamour, Elle, Harper’s Bazaar, Vogue, Town & Country and W Magazines as well as The Wall Street Journal and The New York Times and influential digital media journalists affiliated with The Huffington Post, Refinery29 and StyleCaster, etc.

I find it extremely important to explore new, innovative ways to amplify my clients’ messages and strive to fully leverage the ever-expanding universe of media options, marketing channels and technological innovations that have forever changed the practice of PR.

Recent Answers

Product Design

How can I get my mobile app's user experience improved?


Madeline Johnson

Marketing Strategist

Check out UserTesting.com

Market Research

Has anyone used SurveyMonkey before? (a website to buy people's feedback to test out if your product can sell)


Madeline Johnson

Marketing Strategist

Ah, Tinder for introverts? I have used SurveyMonkey before and I am using it now to test an online/on demand PR course that I am filming. Yes, it is a great idea to test with SurveyMonkey and it is a very easy site to use. You can add the link to your survey on all social media and in an email. I would start by emailing all of your contacts. However you may want to consider giving your testers something to try. Have you developed a prototype? I also recommend finding out what people think about your idea via meetups and events and by creating an opt-in page. Let me know if you need any help.

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