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Vijay Anand

Mentor, with Deep Understanding of Indian Market

Bio

Entrepreneur, with exposure to global markets - with hands on experience building and enabling startups for Scale out of India. Have a deep understanding of Telecom, Mobile, Internet and Web-based Businesses, Government regulations and growth hacking the Indian Market.

Recent Answers

Email Marketing

What kind of monthly retainer should I charge for my DFY email marketing for e-commerce services, including setting up the automation and broadcasts?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

The easiest pitch would be to have a base retainer (say 1000$ a month) and then % of revenue increase since the baseline. It makes it easy for them and is far compelling cause you are now a revenue cost rather than a recurring sunk cost. The typical ecomm transaction has 10-12% margins? And then CAC etc has to be amortized. So you'll either have to pitch fora tiny sliver of topline or a % of profits - as that also aligns outcomes where the consultant just doesnt run promotions giving away all the margins and think short term. Given this math, id say 10K a month revenue seems a bit early. Might want to look at ecomm stores that are a bit further along the way, or use pre-recorded content on subscription to tackle this early market (as it potentially) can become your funnel.

Entrepreneurship

How to take care for content in envelope (call to action: put cd in computer, play the video)?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

It is getting increasingly hard to find computers with CD drives, and the best case scenario is that the corporate boss is going to ask someone lower in the rung to watch it and the chances of that happening is very low. Would suggest reading up on what is now termed as Inside sales, a strategy that thousands of SaaS startups are using to reach out to enterprise clients, without a feet on street team. https://www.ringdna.com/blog/what-is-inside-sales

Brand Strategy

What % of your marketing should be brand marketing vs direct marketing?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

If you are just starting off, the focus should be on sales. Its good to do the groundwork on the messaging and communication strategy, but until there is clarity on unit economics etc, I wouldn't focus on brand. You build a brand early on by a simple act : deliver consistent value that your customers can rely on. Around year 2 or 3, when the business model has straightened itself out and the unit economics is stable is when ill focus on doing the larger brand marketing.

Incorporation

When should I incorporate? I want to begin a business providing live online teaching by certified teachers. I am in Quebec, Canada.


Vijay Anand

Mentor, with Deep Understanding of Indian Market

If you are still exploring the viability of this business, then Id suggest that you wait till the business generates its first cheque - or you will be hiring and need to do payroll. On the other hand, if you have the clarity of thought and action, and you are sure abt this opportunity, then there is no need to wait. Either ways, keep all your receipts as most places allow for a certain amount of "pre-incorporation" expenses to be expensed. Talk to your accountant / auditor about it. Wishing you the best!

Startups

Why do young entrepreneurs succeed?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

Because not many of them know that certain things "can't be done". They dare, and are able to walk right through a concrete wall - and at times, circumstances have changed that the wall doesn't exist anymore, except on people's minds.

Entrepreneurship

How is it that Google has a market cap of about $300 billion in just 15 years?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

The promise of growth. And how crazy those dreams can be cast into people. Fundraising and valuations are a way of selling the future to people, today - but asking them to invest in tomorrow's value.

Software Engineering

Where can I find top notch Lamp Stack engineers with the business know how and VC connections?


Vijay Anand

Mentor, with Deep Understanding of Indian Market

Top Notch technologists might not focus on the business / fundraising part of things. You might do better splitting this across two different people.

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Areas of Expertise

Business DevelopmentEntrepreneurshipSocial Media MarketingProduct ManagementMarketing StrategyVenture CapitalBusiness in IndiaBusiness StrategyNew Business DevelopmentMobile Devices