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Nicholas Putz

Marketing Director & CMO

Bio

Tech-forward marketing leader and performance strategist with 15+ years of experience driving growth across commercial real estate, national retail, B2B/B2C, healthcare, and emerging technology sectors.
Chair of AI & Technology Committee at Wangard Partners. Founder of Pure Digital — helping brands harness AI, data, and modern marketing systems to achieve measurable business outcomes. Background includes agency leadership, brand development, paid media, and digital transformation. Passionate about building scalable marketing engines and integrating future-forward technologies like AI and blockchain into practical marketing and business strategies.

linkedin.com/in/nicholasputz

Recent Answers

Marketing Strategy

How can I effectively market my online business to baby boomers / senior citizens?


Nicholas Putz

Marketing Director & CMO

You would be pleasantly surprised to see some of the data on how boomers, and separately, senior citizens use digital platforms today. My first question is, what is your platform exactly and are you selling a service, a commodity, or any other type of product? Understanding these fundamentals can help initially weed out unnecessary market channels and help you focus on those that are more relevant to your audience. Furthermore, and beyond this, you can get down to micro details on how to properly target market your business to your audience. Please reach out with any questions!

Retail Marketing

How do you project a realistic sell-through unit rate for a product at wholesale clubs, hypermarkets, drug store chains, and supermarkets?


Nicholas Putz

Marketing Director & CMO

Have you had any meetings with buyers for retail distribution? Projection is difficult because the success of the product honestly depends on your external ability to market and more importantly, how accessible the retailer allows your product to be at the store level.

New Business Development

How to open a Virtual Store from Havana?


Nicholas Putz

Marketing Director & CMO

Are you seeking direction on how to technically create the site? Have you settled on volution as your e-comm platform of choice? From what I have read and seen of volution, it's a great choice for those without any deep implied e-commerce needs

Mobile applications

What type of people are hiring companies to build mobile/web/cloud applications? Which of them have a good budget?


Nicholas Putz

Marketing Director & CMO

I think many B2B customers are using apps for internal collaboration and cloud communication. From a B2C perspective, the same could be applied (sales communicating with marketing) but they are also seeking creative methods of channeling their brands into the social realm while masking that intent with a purpose built app related to their product. The sky's the limit with this. A very untapped market.

Entrepreneurship

What are common themes in the success of Instagram and SnapChat?


Nicholas Putz

Marketing Director & CMO

Both platforms are exceptionally simple by design and from a UX standpoint which entices use. There are some stark differences between the two however. One is meant for global social engagement, the other is more directly personal with no public history behind the actions.

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Areas of Expertise

Digital MarketingBrand StrategyMarketing StrategyContent MarketingBrandingOnline AdvertisingBusiness StrategySEO StrategyBusiness Growth StrategiesArtificial Intelligence