William AlvarezDigital Marketer // Social SEO & Content Marketing
Bio

International SEO Consultant & Strategist. A digital marketing professional and enthusiastic team leader with both in-house and agency experience. A proven track record of coordinating and managing multilingual marketing programs for companies ranging from startups and SMBs to Fortune 500 corporations in the Americas. Founder of Conversion Action (Search firm for General Market, and US Hispanics), and co-founder of Thryad Interactive (Search firm for Latin American markets.) https://www.williamalvarez.com Consultorías también disponibles en Español.



Recent Answers


Hi!
Sure, there are many tools (free. semi-free and paid) that let you unveil your competitors keyword strategy. SEMRush does a good job on giving the detailed list of terms for every domain that you provide. Here's a link that you can use to start tracking your competitors (with my affiliate code, I get paid if you buy the service): https://www.semrush.com/sem/?ref=2017016343&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=banner


It all depends on how much data your business wants to aggregate under the same dashboard, and how many data sources you guys want to connect/consolidate. Solutions range from a simple Google Analytics deployment (either free or premium), to more robust suites like Tableau and Spotfire.

Also, you may use the APIs from every data source, and connect them via your own in-house resources.


I support Stoney's answer. I see a problem when:

1. The FAQs are too long. And in that case you may want to break them out by themes (and sub themes). Using sub headers, etc.
2. There are answers that are worth ranking separately. I'm aware of very complex answers that deserve a dedicated landing page.

If it's a short list of FAQs, collapsible answers will suffice, and you will only need to fill out 1 title tag, and 1 meta description.


Hi,
The language annotations are a best practices conducive to a better organization of your web pages within country and language SERPs. They won't provide higher rankings.

They will, however, produce a better experience for users who will find content that is intended for certain geographies, so if by "better" this is what you were asking, then it could be. Typically, if you succeed with your SEO program in country-specific campaigns, chances are that the localized versions of the content will also rank in the local version of Google.

The example above is correct.


Are you focused on a specific channel?
Most answers here seem to be focusing on organic search only.

I also agree that localized content will give you a boost. Consider a multi-country / multi lingual strategy where you can target specific geographies. Include ccTLDs as part of it ns srt them up correctly in your Google Search Console, OR, use subdirectories to direct traffic to specific audiences.


My best advice is to maintain everything under one same roof, since all your services are somehow topically related to each other. It would be different if you were selling unrelated products and services and, then, in that case, you would need separate sites.

No matter how many lines of businesses you run (again, within the same industry), you may want to build up authority for the main domain, in a way that all your pages benefit from that. Focus on creating an intelligible and logical content tree, so the areas of the website are well differentiated, including a hierarchical URL taxonomy that both users and Search Engines can understand.

Sounds like your business is very similar to some existing marketplaces. See Voice123.com, for voice over talents. They offer a large database of voice artists, and at the same time they connect them to customers that are companies searching for voice overs.

Hope this helps.


Google Search is already smart enough to capture those misspellings and shows recommendations for the correct words. Assuming that your website has been around for a while, Google will show users the branded site first in the results pages so the clicks will go there.

Google figures out possible misspellings and their likely correct spellings by using words it finds while searching the web and processing searchers queries. So, unlike many spelling correctors, Google can suggest common spellings for proper nouns (names and places), and words that may not appear in a dictionary.

I usually use misspellings in my clients Paid Search campaigns to capture all the possible traffic when I see that there's a high number of searches for those variations.

I advise against buying domain names for the purpose of capturing that traffic. It will help, though, for people entering the exact domain name directly into the browser. And if you do so, make sure that they all redirect via a permanent 301 redirect to the original one, but do not use them for tricky SEO purposes.


Based on my personal experience, it's a matter of education. They probably need to be onboarded to ecommerce and also be provided with solutions that help them establish that channel successfully. Fulfillment being on of the biggest nightmares for novice ecommerce owners.

I don't have much background information on your geographic area, but I'm assuming that your local folks have a defined market that they probably don't want to expand, but just to cater to the local community.

Now, on the other hand, what type of brick and mortar are those? Some of them might be eligible for an easy transition to the online world, but some others won't, and not because it's impossible, but because they probably won't meet demand based on their production scale. Or perhaps, they have products that are not easy to deliver and maintain fresh (like foods.)

You may show the benefits by presenting them with case studies on how similar businesses have made it big with ecommerce, and what steps they took to accomplish such project. Lay out sample business plan, operations model, revenue model, distribution, etc.


You're facing a hard sell here for being first in market. You will need to convince your first clients that the money is worth investing by showing the benefits. It's very possible that you will have to make a deal for a lower price or even free for family and friends who can help you built a portfolio and provide testimonials.

Businesses that offer exceptional service progressively grow organically over time, without much marketing dollars, especially if you get to built a reputation that generate enough worth of mouth and referrals. Then, when you have a budget, you can think of investing in some marketing efforts.


It's not clear what your business model here is but I will second Jamil scenario above. There are so many monetization models that you could apply.

Also, understanding the category will help clarify the opportunity to scale up and how, and at what pace and a possible timeframe.


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