Wil Schroter

About

Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes Bizplan, Clarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.

Articles

What’s the Least a Founder Should Know About Finance?

As Founders, if we don't know about startup financing, we are a liability to the company.

Why can’t I be OK with where I am?

Our goals shouldn't be about what we don't have. They should be about celebrating what we do have.

What’s the Downside of a Co-Founder?

Is having a Co-Founder worth its weight in ownership? Before you see the downside, make sure you know what you're willing to give up for it.

Is it Better to be Located in a Major City?

Living in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.

Sometimes Shrinking is the Right Move

Sometimes in order for the company to grow, we have to shrink first.

How Relationships Change When You're Successful

As our success grows, our relationships will change. It's inevitable.

Where to Find Opportunities in a Recession

When crisis is unavoidable, strong Founders will find the right opportunities during a recession.

Bringing on an Investor Means Hiring Your Boss

When we raise money from an investor, we are really bringing on our new boss.

Treat Departing Employees like Future Employees

While saying goodbye to departing employees isn’t easy, how we handle it is totally in our control and can impact our future professional relationships.

Let's Define Success By What We Don't Have To Do Anymore

Yeah, money is great, but what if we defined success by what we DON'T have to do anymore?

How to tell Investors “Sorry it didn’t work out.”

How we break up with investors is as important as how we built the relationship to begin with.

How a Founder should Communicate in Crisis

During a crisis there is no time for fluff. Knowing how to communicate directly and effectively is exactly what our startup needs.

Forget Compensation, let's talk "Quality of Life"

Founders, let's start with what improves our quality of life and then figure out where money comes in.

Let's All Work On The Last Startup We'll Ever Do

How would we think about our startups if we knew this was the last startup we would ever do?

What If The Founder's Personality Is A Startup's Liability?

What do we do if we suspect our own personalities might be our startup's greatest liability?

Why We Plan Our Entire Business In 5-Day Sprints

There's an incredible amount of magic managing our entire workload in 5-day sprints based on what we plan on getting done by Friday.

Forget Inventing New Ideas, Try Improving What's Out There

Instead of spending time inventing new ideas, is there value in improving existing products we know already work?"

Startup Founders Need to Learn Pacing, Not Sprinting

Startup Founders need to learn pacing, not sprinting. Anyone can sprint. The winners run marathons.

Don't Work Long Hours, Work Efficient Hours

Let's stop championing working long hours and start focusing on working efficient hours.

What Should We Teach Kids About Startups?

What can we do to teach our kids the fundamentals of becoming a startup Founder at an early age?

How Do I "Buy Out" An Equity Holder Fairly?

Getting equity back from an existing stakeholder isn't easy — but it is possible.

How Much Should I Budget For An MVP?

Never built an MVP before and afraid of spending too much money? Here's the play.

Will Investors Fund a "Small" Business?

Will anyone be interested in funding a small business if it doesn't have a big outcome?

Will Someone Steal My Startup Idea?

The myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary.

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